Blue Moon and eos® Launch a Refreshing Valencia Orange Lip Balm for Summer

Blue Moon and eos® Collaborate on a Unique Lip Balm



As summer rolls in, there’s no better way to celebrate than with a refreshing drink and a unique beauty product. Blue Moon®, the beer synonymous with summer fun, has teamed up with eos®, a leading beauty brand, to create a limited-edition Valencia Orange Lip Balm that captures the essence of summer in every swipe.

A Sweet Taste of Summer


This innovative lip balm introduces a flavorful twist to the beloved Valencia orange garnish famous for enhancing Blue Moon beer. With summer activities like backyard BBQs, beach outings, and music festivals on the horizon, this balm allows fans to enjoy the tantalizing taste of Valencia orange anywhere they go. Designed for adults aged 21 and above, it's a delightful way to indulge in a juicy citrus experience, even without a fresh orange on hand.

The packaging showcases eos's iconic, sphere-shaped design, instantly recognizable and a favorite among beauty enthusiasts. The balm offers not only the visually appealing likeness of a Valencia orange but also delivers a burst of refreshing, citrusy flavor with each application. Users can easily carry this compact lip balm, making it a perfect companion for summer adventures.

Quality Ingredients for Happy Lips


The Blue Moon x eos Valencia Orange Lip Balm is crafted with high-quality, sustainably sourced ingredients such as shea butter, beeswax, and coconut oil. This ensures that the balm is not just about flavor; it also nourishes and hydrates the lips, providing an all-day moisture solution. The formula is 100% natural, cruelty-free, and gentle on the skin, emphasizing the commitment both brands share towards creating exceptional products.

Voices Behind the Collaboration


Courtney Benedict, VP of Marketing at Molson Coors Beverage Company, expressed enthusiasm about the launch: “The Valencia orange is more than just a garnish. It's a core part of our identity that makes a Blue Moon special. Through this partnership with eos, we are providing fans with a fun new way to savor that iconic citrus flavor.”

In tandem with Benedict's vision, Soyoung Kang, Chief Marketing Innovation Officer at eos, remarked, “This collaboration exemplifies our dedication to pushing boundaries in flavor and innovation. It encapsulates everything we aspire to achieve: bold flavors and enhancing daily rituals into sensory experiences.”

Getting Your Hands on the Balm


The Blue Moon x eos Valencia Orange Lip Balm was made available starting June 11, 2025, exclusively online at evolutionofsmooth.com and shop.bluemoonbrewingcompany.com for the affordable price of $4.99, all while supplies last. For summer lovers and beauty aficionados alike, this limited-edition balm serves as a delicious nod to the joys of the season.

About the Brands


Founded more than 200 years ago, Molson Coors has consistently produced beverages that bring people together. From a portfolio that includes popular brands like Coors Light and Miller Lite to premium choices like Blue Moon and Leinenkugel's, the company is committed to innovative product offerings that cater to diverse consumer preferences.

On the other hand, eos began its journey in 2009 with a mission to refresh everyday routines with sensory experiences that elevate lip care and skincare. Adopting a strong focus on natural and sustainable ingredients, eos products invite users to indulge in benefits while being mindful of their environmental impact.

As summer unfolds, the collaboration between Blue Moon and eos presents an exciting opportunity for fans to celebrate both flavor and self-care. Whether enjoying a Blue Moon in the sun or swiping on some lip balm before heading out, the essence of summer is just a swipe away.

Topics Consumer Products & Retail)

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