#USA #Supply Chain #Profoto #Barrett Distribution Centers #Somerset, New Jersey

Profoto Partners with Barrett Distribution Centers for U.S. Logistics

In an exciting development for the imaging industry, Profoto, renowned for its cutting-edge light-shaping technology, has announced its selection of Barrett Distribution Centers as its new third-party logistics (3PL) provider in the United States. The partnership marks a significant step in enhancing Profoto's supply chain operations, ensuring that the company can meet the growing demand for faster and more reliable delivery of its premium lighting solutions.

A Strategic Move to Improve Operations

With increasing pressure on premium brands to deliver products swiftly, Profoto's choice of Barrett aligns perfectly with these industry trends. The decision comes shortly after Profoto faced a logistical challenge due to a sudden non-renewal from its previous 3PL, underscoring the urgent need for a seamless transition. The operations are now fully functional at one of Barrett’s facilities located in Somerset, New Jersey, which is conveniently situated near a key customer base in New York.

Daniella Stolpe, Profoto’s business operations and IT manager, highlighted the selection process, stating, “We ran a competitive RFP process, and Barrett quickly stood out. Their commitment to detail, advanced systems, strong analytics capabilities, and especially their responsiveness and personal touch made them the best choice for us.” This partnership is expected to enhance Profoto's logistics effectiveness, ensuring a smoother supply chain experience for its customers.

Comprehensive Logistics Solutions by Barrett

Barrett Distribution Centers will support Profoto by managing various aspects of their supply chain, including:

• - Receiving and handling ocean and air freight shipments
• - Cycle-count inventory management
• - Secure pick-and-pack services, particularly for delicate goods
• - Returns processing
• - Transportation management for parcels and less-than-load (LTL) shipments

Such comprehensive logistics management will allow Profoto to maintain its high standards of quality while satisfying the increasing market demand. Sally Caputo, head of 3PL services at Establish (the consulting firm managing the transition), praised Barrett's ability to meet tight deadlines and their effective communication throughout the integration process.

Collaborative Efforts for Rapid Implementation

To tackle the urgent timeline, Barrett’s engineering and IT teams engineered a flexible warehouse layout and executed a fast-tracked integration compatible with Profoto’s ERP system. Scott Wilkins, vice president of customer solutions at Barrett, expressed pride in the partnership’s swift implementation, stating, “Profoto needed a partner who could adapt quickly and scale with their growth. Our team delivered on time, showcasing our commitment to their success.”

The partnership stands out for its focus on personalized logistics solutions, real-time visibility into operational performance, and scalability, meeting the demands of high-performance brands like Profoto.

About Profoto: A Legacy of Excellence

Founded in 1968 and headquartered in Sweden, Profoto has established itself as the leading manufacturer of photography lighting equipment. Trusted by photographers globally, especially those in the fashion industry, Profoto has a presence in nearly 50 countries. They operate numerous subsidiaries in key locations such as New York, Tokyo, Hamburg, Paris, and London, maintaining a reputation for innovation and quality in their products.

About Barrett Distribution Centers

Since its inception in 1941, Barrett Distribution Centers has been at the forefront of customized logistics solutions, focusing on eCommerce fulfillment and retail compliance across various industries, including apparel, health and beauty, consumer packaged goods, and education. Renowned for their agility and strong customer engagement, Barrett thrives in providing tailored logistics strategies that address specific client needs. Their commitment to superior execution and accessibility to senior leadership has earned them recognition as a leading 3PL provider in North America.

As both companies aim for a more integrated future, this partnership signifies a promising trajectory for Profoto’s logistics and operational efficiency, creating a win-win situation for both the brand and its customers.