#USA #Aurora #Tangent Technologies #Kevin Potthoff #The Sterling Group

Tangent Technologies Welcomes Kevin Potthoff as CEO

In a pivotal move that signals new directions for growth and innovation, Tangent Technologies, a notable player in the synthetic lumber industry, has officially appointed Kevin Potthoff as its new Chief Executive Officer. Based in Aurora, Illinois, Tangent is known for its high-density polyethylene (HDPE) synthetic lumber, which is a preferred choice for outdoor living spaces, marine decking, and various structural applications.

Kevin Potthoff: A Veteran Leader

Bringing over 25 years of rich experience in the engineered materials and building products sector, Potthoff's previous roles have notably included serving as the CEO of Allura Fiber Cement Products, where he initiated substantial improvements in both operations and sales. His extensive background also includes strategic sales roles at well-regarded companies such as CertainTeed Corporation and James Hardie Building Products.

Potthoff's track record is marked by a strong orientation toward optimizing manufacturing processes and enhancing customer experiences. This reputation led to his selection as CEO, a decision celebrated by the leadership of The Sterling Group, Tangent's parent company.

Leadership Transition

Guy De Feo, the retiring founder and former CEO of Tangent Technologies, expressed confidence in Potthoff’s leadership. He emphasized the importance of finding a leader who not only possesses the requisite experience but is also deeply passionate about the industry and committed to driving the company towards new heights.

“Kevin’s vision aligns perfectly with Tangent’s growth strategy,” De Feo stated. “I have no doubt that under his leadership, we will achieve even greater successes.”

Commitment to Sustainability and Innovation

Tangent Technologies isn't just a manufacturer; it plays a crucial role in sustainability by utilizing post-consumer and post-industrial recycled materials as the cornerstone of its products. As synthetic lumber gains traction in the outdoor products space due to its aesthetic appeal and durability, Potthoff is expected to bolster innovation within this field.

John Griffin, a partner at The Sterling Group, also highlighted Potthoff's extensive background in engineered materials as key to ensuring Tangent’s ongoing success. “We believe that Kevin’s appointment will foster continued innovation and the strategic scaling of our synthetic lumber products,” Griffin stated.

Looking Ahead

The appointment comes as the synthetic lumber industry is poised for growth, particularly as consumers increasingly seek sustainable and durable alternatives to traditional materials. With Potthoff at the helm, Tangent Technologies is expected to enhance its market position and develop stronger operational strategies that meet industry demands.

This transformation is not only pivotal for Tangent but also reflects broader trends within the manufacturing sector, focusing on resilience, sustainability, and customer engagement in a highly competitive marketplace. The leadership transition heralds a new chapter for Tangent Technologies, one that is committed to excellence and innovation.

As the company moves forward under Potthoff's guidance, stakeholders will be keenly observing how this strategic leadership change will unfold, driving both the company’s success and the future of sustainable manufacturing in the industry.