#China #Beijing #Spring Festival #Lunar New Year #CCTV4

A Grand Celebration: Legendary Chinese Festival

On January 28, 2025, from 1 PM to 8 PM, spectators around the globe will be treated to a remarkable 7-hour live broadcast of the special program titled 'Legendary Chinese Festival: Spring Festival' aired on CCTV4's International Chinese Channel. This unique event will smoothly transition into the renowned CCTV Spring Festival Gala, crafting an entertainment bonanza that celebrates the most significant holiday in the Chinese culture.

The theme for this year's festival, “Cultural Heritage Spring Festival: A Shared Experience”, emphasizes the vibrant customs around the globe as the Chinese diaspora welcomes the Lunar New Year. The broadcast will incorporate multiple overseas studios, presenting real-time coverage from a variety of locations, bringing to light the joyful atmosphere as expatriates participate in local celebrations. This seamless connection to the Spring Festival Gala will provide viewers with exclusive insights including behind-the-scenes interactions with celebrities and performers involved in the event.

Discovering Cultural Richness

The program aims to showcase the beauty of intangible cultural heritage, reflecting on its impact on local historical cultures and the unique ways in which Chinese communities worldwide cultivate a sense of festivity and ritualism. Features will include segments on various customs such as shopping for New Year's goods, traditional performances, and regional celebrations, providing a multifaceted exploration of how Chinese New Year is observed around the world. The audience will dive deep into the heart of the Spring Festival ambiance, making it not just a visual feast, but a vibrant cultural experience.

Live coverage will allow audiences to witness real-time events as they unfold during the Spring Festival Gala, including insightful moments where the hosts interact with attendees and performers, ensuring the elated atmosphere resonates throughout the broadcast. Innovative storytelling and a focus on cutting-edge technologies will breathe new life into traditional Chinese celebrations, making the festival more accessible and engaging for new audiences.

Pre-Festival Excitement

Additionally, from 10 AM to 1 PM on the same day, 'Legendary Chinese Festival: The Lunar New Year is Here' will stream on various multimedia platforms. This pre-festival live streaming will offer engaging segments such as exploring New Year's markets full of food and crafts, showcasing fun traditional customs, and highlighting the spirit of community collaboration as people come together to celebrate cultural values and shared traditions.

This year’s celebration not only aims to enrich the spirit and taste of the Chinese New Year but also to foster understanding and appreciation of rich cultural roots among global audiences. With robust connections spanning behind-the-scenes adventures and festivities across different locales, this unique festival experience promises to resonate with the values of unity, joy, and cultural heritage. All are warmly invited to join in on this grand occasion, celebrating the essence of togetherness that comes with the Lunar New Year.