#Japan #Tokyo #Webinar #Retail Insights #Gourica Marketing

Upcoming Webinar on Retail and Distribution Dynamics

Gourica Marketing, Inc., headquartered in Shibuya, Tokyo, is proud to announce an insightful online webinar scheduled for June 24, 2025, at 12:00 PM JST. Under the theme, "What Manufacturers Need to Propose for Retail and Distribution Today?", we aim to shed light on the necessary strategies for manufacturers amidst the changing tides of market dynamics.

The event will feature distinguished guest, Takanari Kurabayashi, the CEO of Retail Insights. With in-depth knowledge from his experience in helping food and consumer goods manufacturers and marketing departments, he will provide valuable insights into the proposals needed for modern manufacturer-retailer interactions.

In light of escalating prices, the shift towards private brands, and advancements such as AI in promotional planning and shelf management, crucial changes are anticipated in the negotiation landscape between manufacturers and retailers. Today’s traditional proposals often fail to resonate adequately with buyers, leading to missed opportunities and delayed responses. Therefore, establishing new relationships with retailers and other partners has become imperative.

This session aims to equip manufacturer representatives, particularly from sales and marketing departments, with actionable insights and practical strategies they can implement. It will address pressing issues like:

• - Continued preference for staple products decreasing negotiation opportunities.
• - Insufficient metrics related to the effectiveness of adopted proposals.

These challenges highlight the rapid evolution in market demands and necessitate a strategic review of existing sales tactics. Our guest, Kurabayashi-san, previously reputed in "Sales Promotion Conference", has illustrated the profound impact of understanding retail insights through his successful articles.

The webinar will not only share wisdom on evolving a manufacturer’s proposal practices but will also assist in navigating the ongoing competition among manufacturers dealing with these industry shifts.

Speaker Lineup

• - Takanari Kurabayashi, CEO of Retail Insights
• - Takaaki Haneda, Head of Go Insight Division, Gourica Marketing

Date and Time

June 24, 2025, from 12:00 PM to 1:00 PM JST

Venue

This event will be hosted online via Zoom. A participation link will be sent post-registration.

Registration Details

The event is free of charge but requires prior registration. Due to limitations, attendees from competing companies are kindly requested to refrain from registering. For those interested, please register here.

About Our Speakers

Takanari Kurabayashi founded Retail Insights in 2018, focusing on marketing consultancy for the retail and manufacturing industries. He specializes in developing sales strategies, enhancing internal organization efficiency, and supporting employee development. In an era where advertising and communication strategies are rapidly changing, he emphasizes authentic engagement at negotiation stages through insight extraction and digital methodologies.

Takaaki Haneda transitioned from working as a solution sales representative in a major system integrator to a successful independent businessman. With extensive experience in project leadership and marketing, including the Go Insight shopper behavior analysis service, he has supported over 200 companies in the food and consumer goods sector, focusing on test marketing and in-store research.

About Gourica Marketing, Inc.

Founded with a vision to create a more liberated and enriching world through human-centric rationalization, Gourica Marketing recently achieved independence from the Konica Minolta group in June 2023 with the support of Femto Partners. We specialize in driving DX initiatives in marketing, optimizing supply chains, and providing systems to enhance marketing efficiency and optimize ROI through data analysis. For more about us, visit Gourica Marketing.