#Japan #Minato #ADK Marketing Solutions #NaviAI #ADK Creative One

NaviAI: Revolutionizing the Future of Customer Engagement

In an ever-evolving market landscape, understanding customer needs is paramount for business success. Recognizing this reality, ADK Creative One and ADK Marketing Solutions have jointly introduced an innovative AI solution named NaviAI. This groundbreaking platform integrates AI technology to enhance customer interaction and insight collection through dynamic dialogue, heralding a new era in customer relations and market research.

Development Background

The traditional methods of digital customer service and survey research have often led to a segmented experience, with separate tools for addressing queries and collecting data. Customers frequently miss out on a holistic experience that captures their true feelings and enthusiasm. NaviAI, developed in partnership with Innovation BASE Hokkaido, addresses this shortcoming by providing a seamless integration of engagement and survey functions.

Based on ADK’s proposed Fan Growth Strategy, NaviAI utilizes AI in a concierge-like manner, personalizing the communication of product features for each customer. The platform integrates a customer service function that optimally conveys product attraction, along with an insight research feature that probes deeper through follow-up questions based on user responses. This dual functionality shifts one-time customers into loyal brand advocates through a continuous dialogue process.

The name NaviAI embodies its mission, combining the ideas of NAVIGATE (guiding) and INSIGHT (gaining understanding) to guide customers through interaction and cultivate a sense of affinity towards the brand.

Transforming Customer Engagement and Research

Navigating From Uncertainty to Affinity

At events or on websites, NaviAI instantly answers users’ queries. Moving beyond standard FAQ responses, it suggests relevant and contextual applications of products, thereby fostering a deep trust and understanding among customers.

Redefining Surveys Through Meaningful Dialogue

In open-ended survey formats, the AI analyzes demographic information and previous questions, allowing for natural dialogue to uncover unrecognized insights and passionate feelings from respondents. This approach not only enhances response rates but also improves the accuracy of the insights collected, surpassing conventional survey methods.

Implementation Case: Kao Corporation at CES 2026

In January 2026, NaviAI was showcased at Kao Corporation's booth during the world-renowned technology exhibition, CES 2026, held in Las Vegas. The AI performed advanced multipronged Q&A functions in multiple languages, while also serving to uncover latent market demands from international visitors. Findings revealed that the perceived value of services among residents in the U.S. was about ten times higher than that among those in Japan, highlighting specific market needs and business expansion opportunities that are often overlooked in traditional verbal interactions.

Insights from Kao Corporation

A representative from Kao commented on the implementation, saying, “At CES, where diverse languages and values intersect, conveying our innovation to each visitor and comprehending their authentic expectations was challenging. NaviAI not only articulated our ideas through its multilingual capabilities but also illuminated 'genuine surprises and needs from overseas users' that we could not uncover through traditional surveys. It has proven to be a powerful partner, not just an efficiency tool, in creating and understanding our fan base.”

Future Endeavors

The ADK Group is committed to leveraging cutting-edge technologies, particularly generative AI, to enhance client business outcomes by proposing valuable customer experiences. By continuing to innovate and adapt to the needs of the market, ADK aspires to lead brands toward sustainable growth and deeper connections with their audiences.

About ADK Creative One

ADK Creative One employs the latest ad technologies to provide superior brand experiences through the fusion of digital, creative, and activation areas. It aims to enhance the experiential value of its clients' products and services, nurturing and acquiring dedicated fans to foster long-term business growth and engagement.

About ADK Marketing Solutions

ADK Marketing Solutions, as a 'Fan Growth Partner', transcends the realms of advertising and marketing. It supports clients comprehensively in navigating business transformation, data analytics, and technological developments, aiming to create customer experiences that prioritize fans, ultimately driving business growth and innovation.

For more information, visit ADK CO at ADK CO Website and ADK MS at ADK MS Website.