Sustainable Fashion Event
2025-05-14 01:06:33

DOKKA vivid and Style Table Host Successful Sustainable Fashion Workshop in Kichijoji

Successful Sustainable Fashion Workshop at Style Table Kichijoji



On May 5, 2025, Style Table Kichijoji, operated by Peace Co., collaborated with the up-cycle fashion brand DOKKA vivid to host a highly successful workshop and talk show entitled "Sustainable Can Be Cute". This event was particularly significant as it coincided with Japan's Children's Day, emphasizing the importance of sustainability for future generations.

The event featured an engaging talk show and workshop, both of which sold out, reflecting the increasing interest in sustainable fashion among young women. The 20-something participants reported that they transformed old t-shirts that had been sitting unused in their wardrobes into items they were excited to wear again.

Overview of the Event


The partnership between Style Table Kichijoji and DOKKA vivid, a brand known for creating bold yet sustainable pieces worn by famous artists, offered attendees an opportunity to engage in active discussions about how sustainability can be incorporated into fashion.

Highlights of the Event:
  • - The event included three sold-out workshop sessions where attendees created custom items using DOKKA vivid designs.
  • - Both co-founders of DOKKA vivid, Natsuki Akihiro and Suguna Nodoka, discussed the brand's journey and vision during the talk show, shedding light on the ethos behind upcycling and sustainability.
  • - They emphasized the importance of noticing and valuing sustainable choices in daily items and fashion.

The Significance of the Collaboration


The collaboration stemmed from Style Table's mission to champion an ethical lifestyle among consumers, especially targeting working women and mothers in their 20s and 30s. This community-driven store aims to promote ecological awareness and encourage sustainable practices among its customers, providing a platform for innovative brands like DOKKA vivid.

The event served as a reminder that sustainability doesn’t have to be boring or an afterthought; it can be vibrant, fun, and cute. Participants left the workshop with personalized fashion items, igniting a newfound appreciation for their clothing and making sustainable fashion relevant to their everyday lives.

Talk Show Insights


The talk show format allowed for dynamic interaction. Attendees experienced a mix of informative dialogue and participatory questioning, helping to demystify the concepts of sustainability and upcycling. The event turned out to be a delightful occasion where fashion enthusiasts could celebrate creativity and ecological consciousness.

During the talk, they discussed DOKKA vivid’s unique approach to combining vintage and modern styles, showcasing how sustainable fashion could appear fresh and appealing. Both Natsuki and Suguna shared that many people often associate sustainable fashion with earthy tones and simplicity. However, their goal is to disrupt this perception, demonstrating that sustainable fashion can be colorful and trendy.

Echoing Sustainable Practices


The hosts reiterated the significance of caring for things in daily life, blending sustainability seamlessly into daily practices. They argued that prioritizing ethical consumption shouldn’t be an elitist ideal but a universal value that everyone should pursue. Suguna pointed out, “Buying something you truly love and using it for a long time also embodies sustainability.”

DOKKA vivid’s creative approach to upcycling is rooted in their childhood aspirations to build a fashion brand that contributes positively to the environment. The duo’s history and shared vision ignited a compelling conversation about innovation and responsibility in the fashion industry.

Conclusion


The workshop and talk show attracted a diverse audience of students and young adults eager to learn about sustainable practices. Participants reported that the experience revitalized their relationship with their clothing, emphasizing the fun in creating one-of-a-kind items while caring for the environment. The collaboration between Style Table and DOKKA vivid stands as a beacon for future initiatives that can blend style and sustainability brilliantly, showing that being eco-conscious can indeed be fashionable.

As attendees left with their customized creations, they were not only taking home a product, but also a spirit of environmental awareness that would reverberate in their lives.



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Topics Consumer Products & Retail)

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