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A New Chapter in Eyewear and Makeup Collaboration

In an innovative fusion of beauty and eyewear, Zoff, a leading eyewear brand operated by Intermestic, has announced an exciting collaboration with the well-known makeup brand MAQuillAGE. The new collection, named 'Zoff SMART with MAQuillAGE', will be available in nine different designs, set to launch on November 13, 2025. This collaboration aims to redefine how we perceive makeup and eyewear, bringing together aesthetic appeal and functionality into one exciting collection.

The theme of this collection, 'Glowing Face with Eyewear and Makeup', is inspired by MAQuillAGE's brand philosophy, which emphasizes revealing individual beauty and encouraging people to embrace their potential. Zoff shares this vision, seeking to alleviate the common concerns associated with eyewear users, such as the feeling of detachment with prescription glasses and the issue of glasses making the eyes appear smaller. This collaboration seeks to transform glasses into a more positive and enjoyable accessory for outdoor activities.

Unique Design Features

Each frame in the 'Zoff SMART with MAQuillAGE' collection boasts a gradient color scheme that emphasizes a blush effect, enhancing facial pigmentation and delivering that much-desired radiant look. The designs are crafted to promote facial harmony and give a slimming effect, utilizing color techniques that capture the spirit of modern makeup while seamlessly merging it with eyewear.

Shiseido’s talented hair and makeup artists, known for their expertise, have contributed their knowledge to develop this unique collection, ensuring that each design is not just a visual delight but also enhances the user’s beauty experience. The frames are available in three color variations—Pink, Pink Demi, and Beige—with each color designed to cater to different skin tones and styles. Each of the nine styles is priced at ¥12,200, including the cost of standard lenses.

The Launch Event and Makeup Tips

In line with the launch, Zoff has planned to unveil a special makeup proposal content that showcases how their glasses can enhance one’s look. This will be featured on their dedicated website and will include detailed makeup tutorials by Shiseido's hair and makeup artists. Their insights will emphasize how to use makeup strategically with the eyewear to create balanced, beautiful aesthetics.

Social media will play a crucial role in promoting the launch, with Zoff’s staff influencers sharing makeup looks and tips on how to pair their glasses with various makeup styles, particularly using the products from MAQuillAGE. This initiative will start mid-November, allowing customers to explore the synergy between makeup and eyewear before they purchase.

Insights from Beauty Advisors

Madoka Abo, a prominent hair and makeup artist from Shiseido’s Beauty Creation Center, expressed her excitement about the collaboration. She mentioned how the unique frame designs mimic the effects of makeup techniques such as sculpting and highlighting the cheeks, contributing to a fuller facial appearance. Abo encouraged customers to select makeup that complements the eyewear, such as a powder blush that aligns with the eyewear colors to achieve an uplifting look that radiates positivity.

About MAQuillAGE

Founded in 2005, MAQuillAGE has grown to become a celebrated makeup brand in Japan, known for its innovative products that merge cutting-edge research with customer insights. The brand’s commitment to enhancing individual beauty has earned it a loyal following, and with its upcoming 20th-anniversary celebration in August 2025, it aims to continue uplifting individuals as they move forward with their beauty journeys.

This exciting collaboration not only showcases the latest trends in fashion and functionality but also sets the stage for a new era where makeup and eyewear work hand in hand to enhance everyday beauty. For more details on the products and to keep up with the launch updates, visit Zoff's official website.