#United States #New York #Pronghorn #Doce Mezcal #Blueprint Distribution

Doce Mezcal Takes Major Strides in the Market

In 2022, Doce Mezcal, a New York-based mezcal label founded by women, set out to redefine the drinking ritual by offering high-quality spirits to consumers. As the brand enters 2025, it celebrates new milestones that will significantly enhance its market presence. Most notably, Doce Mezcal has secured a strategic investment from Pronghorn, marking the latter's first foray into the mezcal category, which is experiencing rapid growth and is projected to expand at an annual compound growth rate (CAGR) of 11% through 2028.

Jerry Petit-Frere, Director of Portfolio Management at Pronghorn, expressed excitement about this partnership, stating, "We’re thrilled to welcome Doce Mezcal as our first investment in the category. As a women- and Black-owned brand, Doce Mezcal stands out with its strong brand ethos and award-winning quality." The brand's innovative 'liquid-to-lips' strategy aims to both elevate the drinking experience and educate consumers, making it an attractive option in the competitive spirits market.

Founded to enhance representation in the spirits industry, Pronghorn operates as both a hybrid accelerator and an agent of change, creating opportunities for underrepresented entrepreneurs. Gabriela Lawrence, Cofounder and Chief Brand Officer of Doce Mezcal, noted, "We are excited to enter the next phase of our business alongside Pronghorn. Their commitment to amplifying underrepresented brands makes them an ideal partner, and we look forward to utilizing their expertise to boost Doce Mezcal's market share."

This year also marks Doce Mezcal’s strategic partnership with Blueprint Distribution, a proud division of Union Beer, which boasts a distribution network refined over five generations. Blueprint specializes in marketing and selling a curated selection of craft spirits, with a strong focus on premium producers in Northeast and Mid-Atlantic regions. This partnership will enhance Doce Mezcal’s distribution footprint across New York State and beyond.

"Blueprint's commitment to expanding its agave division and its support for emerging brands align perfectly with our vision," commented Mia Tonelli, Cofounder and CEO of Doce Mezcal. She emphasized the importance of working with a distribution team that understands the brand's story and potential for growth.

Since its launch, Doce Mezcal has shown remarkable progress, achieving year-over-year revenue growth and expanding its points of sale through strategic self-distribution efforts. With this new investment and partnership, the brand is set to build further on its strong foundation while remaining committed to crafting exceptional mezcal. Utilizing traditional techniques, Doce Mezcal aims to uphold quality in every aspect of its production process. As the brand grows, it is eager to redefine the mezcal experience for consumers everywhere.

Conclusion

Doce Mezcal’s journey is an inspiring tale of resilience and innovation in a competitive market. With the backing of Pronghorn and a strong partnership with Blueprint, the brand is well-positioned to capture a larger share of the growing mezcal market. As consumers become increasingly knowledgeable and selective about their spirits, Doce Mezcal's commitment to quality and tradition will undoubtedly resonate, making it a standout choice in the world of craft spirits. Follow Doce Mezcal on Instagram @DoceMezcal or visit their website at www.docemezcal.com to learn more about their offerings.