#United States #New York #Broadridge #Digital Communications #SIGNAL

Broadridge Expands Its Global Footprint with Recent Acquisition of Signal

In a significant move that underscores the ongoing evolution of digital communications within the financial sector, Broadridge Financial Solutions, Inc. (NYSE: BR), recognized as a global leader in fintech, officially announced its acquisition of Signal, a prominent player in customer communications. This strategic acquisition aims to bolster Broadridge's capabilities in digital communications, particularly in the UK and across Europe.

Expansion of Offerings

According to Mike Sleightholme, President of Broadridge International, this acquisition represents a pivotal step toward enhancing Broadridge's global reach. He stated, "This is an important step toward globalizing Broadridge's digital communications solutions to better serve our clients with operations outside North America."

Broadridge has long been synonymous with financial communications solutions, and with this acquisition, it plans to integrate Signal’s cutting-edge digital-first communication approaches. Signal’s expertise in transforming traditional customer interactions within financial services and social sectors will merge seamlessly with Broadridge’s extensive experience and regulatory knowledge, allowing the company to deliver even greater value to its global clientele.

Understanding Signal's Capabilities

Founded as a specialist in UK customer communications, Signal has earned a strong reputation among major banks, insurers, and social service organizations. The company supports omnichannel communication management, emphasizing a modern, customer-first strategy. This includes consulting expertise coupled with proprietary technology aimed at enhancing engagement and operational efficiency across customer interactions.

Barney Hosey, CEO of Signal, expressed enthusiasm about joining forces with Broadridge, highlighting shared goals and a commitment to innovation: "Broadridge is a trusted and transformative partner to clients who shares our commitment to innovation. Its focus on providing a more holistic global customer communications experience aligns perfectly with our vision."

Meeting the Needs of a Transforming Market

The acquisition comes at a critical time when the demands for modernization in customer communications are escalating. As financial firms and customers alike face evolving regulatory and engagement expectations, transitioning from legacy print methods to digital is no longer optional. By leveraging Signal's advanced capabilities, Broadridge aims to transform the way its clients approach customer and investor communication.

The combined expertise of Broadridge and Signal will be instrumental in navigating the complexities of digital transformation, ensuring enhanced client engagement and compliance with a myriad of regulations in varying jurisdictions.

Operational Impact and Future Outlook

Broadridge processes billions of communications annually for numerous major financial institutions worldwide. This acquisition not only enhances its service offerings but also reinforces its mission of ensuring compliance as regulatory frameworks continuously evolve. The company’s communications platform, recognized for delivering personalized and compelling digital engagements, will now be even more robust as it integrates Signal’s innovative solutions.

Despite the monumental changes that come with this acquisition, Broadridge does not foresee any significant impact on its financial results following the transaction. This indicates a well-planned integration of Signal into Broadridge’s operational framework without disrupting existing momentum.

About Broadridge and Signal

Broadridge Financial Solutions is renowned for its advanced operational technology that processes more than 7 billion communications annually. This operational backbone is crucial in facilitating daily transactions exceeding $15 trillion in various securities worldwide. The organization prides itself on being a certified Great Place to Work, employing over 15,000 associates in 21 countries. For more information about Broadridge's expansive service offerings, visit www.broadridge.com.

On the other hand, Signal Agency Limited represents a strong force within the customer communications space in the UK. Their strategic advisory, combined with an innovative technology approach, helps institutions modernize their communication strategies to cultivate deeper and more efficient customer relationships. You can learn more about Signal at www.signal.co.uk.

In summary, the acquisition of Signal is not just a step forward for Broadridge but a leap towards redefining the paradigms of customer communication in the financial services industry. As global players adapt to new market realities, this partnership will enable Broadridge to remain at the forefront of innovation and client service in the evolving fintech landscape.