InMarket Enhances Sales Measurement Solutions for CPG Brands with New Conversion Capabilities

InMarket Expands Offering for Consumer Packaged Goods

InMarket, a pioneer in real-time marketing and measurement, recently revealed its latest advancement in sales attribution, specifically tailored for Consumer Packaged Goods (CPG) brands. The new feature, known as the Lift Conversion Index (LCI) for CPG, promises marketers enhanced capabilities to track and measure the effectiveness of their advertising efforts across varied retail environments.

In today’s complex marketplace, consumer shopping behaviors and media consumption have diversified significantly, making it crucial for CPG brands to possess robust measurement tools. Traditional metrics often fall short, especially when a retailer represents a mere fraction of a shopper's total visits, which is less than 0.5% as noted by the InMarket Index. This makes it essential for brands to understand the effectiveness of their advertising in a more holistic manner.

The Lift Conversion Index addresses these needs by integrating real-time commerce intelligence, allowing marketers to measure key performance indicators (KPIs) across multiple channels and retailers. This includes vital metrics such as incremental return on ad spend (iROAS), incremental sales lift, and projected sales, furnishing brands with a comprehensive insight into the performance of their campaigns.

Proven Effectiveness Through Pilot Programs

Prior to the national rollout, InMarket conducted a pilot program that successfully highlighted the effectiveness of LCI for CPG. Participants saw an impressive average incremental sales growth of $2.3 million during this period, with a reported sales lift of 12.6%. Additionally, the average iROAS was recorded at $3.06, underscoring the positive impact of InMarket’s real-time measurement capabilities.

According to Todd Morris, CEO of InMarket, “The complexity of consumer shopping patterns and the surge of new media channels make it more challenging for advertisers to discern what drives sales. Our LCI for CPG empowers marketers to assess their advertising's impact by retailer, offering insights that no other solution currently does.” This comprehensive view helps brands optimize their advertising strategies and ultimately understand the true value of their marketing efforts.

Comprehensive Shopper Insights

The reporting features of LCI also encompass significant metrics on shopper behavior, such as average transaction price, purchase frequency, and basket size. This wealth of information enables CPG marketers to refine their targeting and advertising strategies even further, placing them in a prime position to respond to market dynamics.

As the CPG industry continues to adapt to changing consumer preferences and fragmented purchasing channels, tools like InMarket's Lift Conversion Index become indispensable. The ability to measure and adapt campaigns in real-time sets brands apart in a competitive landscape.

InMarket’s commitment to innovation has not gone unnoticed; it has received multiple accolades including recognition from the Deloitte Technology Fast 500 and the BIG Innovation Award for 2025. With over 25 patents in areas such as location and digital marketing, InMarket stands at the forefront of marketing technology.

For CPG marketers aiming for enhanced precision in their campaign measurements and results, InMarket's Lift Conversion Index presents a game-changing opportunity. Discover more about this new capability and how it could transform your marketing approach by visiting InMarket's website.

In-market's expertise positions them as a leader for CPG brands looking to navigate the complexities of modern retail advertising effectively.