KitchenAid's Holiday Pop-Up Offers Immersive Dining Experience in NYC to Celebrate New Appliances
This holiday season, KitchenAid is redefining the hosting experience with the exciting launch of its 'Room To Host' pop-up in the vibrant West Village of New York City. Located at 137 7th Avenue South, this unique venue serves as a fully functional kitchen that reflects KitchenAid's latest major appliance line, showcasing products in the stylish Juniper colorway. Designed as an immersive experience, 'Room To Host' is not just a place to cook; it’s where guests can embrace the spirit of the season by creating rich memories around food and connection.
The pop-up opens its doors to the public starting November 13, 2025, at 8:00 PM ET. Interested visitors aged 21 and over within 60 miles of the venue can reserve a spot for a complimentary dinner party, accommodating up to eleven guests. This initiative makes it easier for people to reconnect, share stories, and enjoy a meal together, thereby countering today's prevalent disconnect despite our digital interconnectivity. Shannon Blakely, Vice President and CMO of North America for Whirlpool Corporation, emphasized, "With Room to Host, KitchenAid is making room this holiday season for people to get back to creating together—meals, memories, and connections."
The experience is further elevated by culinary guidance from renowned chef and TV personality Claire Robinson, who will share her expertise with participants as they prepare delightful recipes using the new line of appliances. The goal here is not only to showcase KitchenAid's innovative products but also to inspire guests to engage with cooking as a shared activity, allowing them to bond in a welcoming environment.
Antoni Porowski, the beloved food and wine expert from the hit show 'Queer Eye,' played a pivotal role in the pop-up’s unveiling, making it clear just how essential the act of gathering around food can be. In a heartfelt moment during the VIP launch event, Porowski stated, "Food has a special way of bringing people together. Through Room To Host, KitchenAid offers a beautiful backdrop, expert inspiration, and all the tools they need to make the most of their time together in the kitchen this holiday season."
In addition to the immersive experience in NYC, KitchenAid recognizes the importance of fostering connections nationwide. The company will award 10 'gather grants' of $1,000 each, facilitating communal gatherings for consumers across the United States. This initiative aims to enhance the value of coming together over a meal, creating genuine moments of connection and joy. In fact, all entrants will also have the chance to win a complete suite of KitchenAid's newly released appliances, further promoting the accessibility of high-quality kitchen equipment.
To sign up for a reservation at 'Room To Host' or to learn more about the gathering grants, interested individuals can visit kitchenaid.com/room-to-host starting at 8 PM ET on November 13. This experience, powered by KitchenAid’s broader mission to improve life at home, demonstrates the brand’s commitment to innovation and community, ensuring that everyone can host with confidence and style this holiday season.
About Whirlpool Corporation: As the last major U.S.-based manufacturer of kitchen and laundry appliances, Whirlpool Corporation is dedicated to enhancing the lives of its consumers. With an impressive portfolio of brands including KitchenAid, Whirlpool, and many others, the company continuously innovates to meet and exceed the needs of modern consumers. In 2024, the company reported approximately $17 billion in annual sales, underscoring its strong market position and commitment to creating effective home solutions.
About KitchenAid: Since offering its iconic stand mixer in 1919, KitchenAid has established itself as a leader in premium kitchen appliances, catering to those who are passionate about cooking and entertaining. Their product line now encompasses everything necessary for a modern kitchen, ensuring that culinary enthusiasts can cook, bake, and host with ease and elegance. For more information, or to explore their extensive range of products, visit KitchenAid.com or follow them on Instagram @KitchenAidUSA.
The pop-up opens its doors to the public starting November 13, 2025, at 8:00 PM ET. Interested visitors aged 21 and over within 60 miles of the venue can reserve a spot for a complimentary dinner party, accommodating up to eleven guests. This initiative makes it easier for people to reconnect, share stories, and enjoy a meal together, thereby countering today's prevalent disconnect despite our digital interconnectivity. Shannon Blakely, Vice President and CMO of North America for Whirlpool Corporation, emphasized, "With Room to Host, KitchenAid is making room this holiday season for people to get back to creating together—meals, memories, and connections."
The experience is further elevated by culinary guidance from renowned chef and TV personality Claire Robinson, who will share her expertise with participants as they prepare delightful recipes using the new line of appliances. The goal here is not only to showcase KitchenAid's innovative products but also to inspire guests to engage with cooking as a shared activity, allowing them to bond in a welcoming environment.
Antoni Porowski, the beloved food and wine expert from the hit show 'Queer Eye,' played a pivotal role in the pop-up’s unveiling, making it clear just how essential the act of gathering around food can be. In a heartfelt moment during the VIP launch event, Porowski stated, "Food has a special way of bringing people together. Through Room To Host, KitchenAid offers a beautiful backdrop, expert inspiration, and all the tools they need to make the most of their time together in the kitchen this holiday season."
In addition to the immersive experience in NYC, KitchenAid recognizes the importance of fostering connections nationwide. The company will award 10 'gather grants' of $1,000 each, facilitating communal gatherings for consumers across the United States. This initiative aims to enhance the value of coming together over a meal, creating genuine moments of connection and joy. In fact, all entrants will also have the chance to win a complete suite of KitchenAid's newly released appliances, further promoting the accessibility of high-quality kitchen equipment.
To sign up for a reservation at 'Room To Host' or to learn more about the gathering grants, interested individuals can visit kitchenaid.com/room-to-host starting at 8 PM ET on November 13. This experience, powered by KitchenAid’s broader mission to improve life at home, demonstrates the brand’s commitment to innovation and community, ensuring that everyone can host with confidence and style this holiday season.
About Whirlpool Corporation: As the last major U.S.-based manufacturer of kitchen and laundry appliances, Whirlpool Corporation is dedicated to enhancing the lives of its consumers. With an impressive portfolio of brands including KitchenAid, Whirlpool, and many others, the company continuously innovates to meet and exceed the needs of modern consumers. In 2024, the company reported approximately $17 billion in annual sales, underscoring its strong market position and commitment to creating effective home solutions.
About KitchenAid: Since offering its iconic stand mixer in 1919, KitchenAid has established itself as a leader in premium kitchen appliances, catering to those who are passionate about cooking and entertaining. Their product line now encompasses everything necessary for a modern kitchen, ensuring that culinary enthusiasts can cook, bake, and host with ease and elegance. For more information, or to explore their extensive range of products, visit KitchenAid.com or follow them on Instagram @KitchenAidUSA.
Topics Consumer Products & Retail）
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