#Japan #Tokyo #MASH SUMMER WEEK #Mash Group #Kumamoto Earthquake

Supporting Kumamoto's Recovery: MASH Group's Initiatives

On July 28, 2026, the Kumamoto earthquake struck, profoundly affecting the lives of many residents and their families. In light of these devastating circumstances, MASH Group wishes to express its heartfelt condolences to all those affected and their loved ones. We are committed to supporting the swift recovery and rebuilding of these communities.

To amplify our support, MASH Group, headquartered in Chiyoda, Tokyo, has announced initiatives aimed at assisting the recovery of the impacted region. From August 1 to August 5, 2026, a portion of the profits from the "MASH SUMMER WEEK 2026" event will be donated to support relief efforts related to the earthquake. Additionally, during the "MASH PARK PROJECT" taking place on November 6 and 7, 2026, at our headquarters, further donations will be generated to aid those affected.

Details of the MASH SUMMER WEEK 2026

Starting on August 1, MASH Group will host the "MASH SUMMER WEEK 2026" event across its various brands, both online and in-store, aimed at contributing to the recovery efforts. This event is a collaborative project involving 18 brands, including well-known names such as SNIDEL, gelato pique, and FRAY I.D. from our subsidiaries, Mash Style Lab and Mash Beauty Lab. In addition, an exclusive pre-event, the "MASH SUMMER WEEK 2026 LIMITED STORE," has already commenced at Seibu Shibuya, running from July 25 to August 5, with profits from this store also going towards relief efforts.

Event Details:

• - MASH SUMMER WEEK 2026: August 1 - August 5, 2026
• - Venue: Online stores and physical locations
• - Limited Store at Seibu Shibuya: July 25 - August 5, 2026

Location: Seibu Shibuya Store, 1st Floor, B Building (Special Venue)

For details regarding the MASH SUMMER WEEK 2026, check out this link.

About the MASH PARK PROJECT 2026

Since its inception in 2016, the MASH PARK PROJECT has aimed at providing the best smiles to children by hosting participatory charity events dedicated to supporting the recovery of disaster-stricken areas. All proceeds from charity passes, online donations, and workshop participation fees go directly towards the costs of building parks in the affected regions.

This year, a portion of the event revenue will be allocated as donations to support victims of the Kumamoto earthquake. Based on our previous three events, the average charity amount collected for this project has been approximately 6.5 million yen.

Event Details:

• - Dates: November 6 (1 PM - 7 PM) and November 7 (11 AM - 6 PM), 2026
• - Location: MASH Holdings Headquarters, 1st-3rd Floors, 5-7-1 Kojimachi Building, Chiyoda, Tokyo.

MASH Group deeply values its commitment to support those affected by disasters and is dedicated to continuing our support efforts for the communities in need.