#Chuo #Shibire #OFF TOKYO #Urban Connection

Celebrating 10 Years of Shibire Inc.

Shibire Inc., headquartered in Chuo Ward, Tokyo, proudly celebrates a decade since its establishment on January 29, 2016. Throughout its ten years, the company has focused on regional revitalization and city promotion. Rather than aiming solely to increase the number of migrants to specific areas, Shibire has dedicated itself to creating environments where cities and regions connect smoothly and where individuals can engage with these areas organically.

Evolving Relationships Over a Decade

Initially, regional promotion efforts concentrated on the dissemination of information—how to convey the charm of a locale and deliver its messages effectively. However, over the last ten years, this perspective has shifted significantly:

• - Information is no longer merely something to deliver; instead, it should allow for understanding through experience.
• - Programs have shifted from isolated initiatives to designing pathways that foster ongoing relationships.
• - The binary choice of moving or not has transformed into a focus on how to engage with these areas.

In response to these changes, Shibire has actively worked on creating points of contact in urban areas. This includes planning and running events, managing media, designing consultation pathways, and operating the local hub