#USA #Hollywood #Coca-Cola #Hard Rock Cafe #Hard Rock Rising

Hard Rock Rising: A Global Stage for Emerging Artists

In an exciting collaboration, Hard Rock Cafe and Coca-Cola have officially launched the Hard Rock Rising music competition, designed to provide a platform for emerging musicians. This competition reaches an impressive 34 countries and incorporates 64 Hard Rock Cafes around the globe, fostering new talent from various musical backgrounds.

With over five decades of history, Hard Rock Cafe has long served as a launching pad for both legendary artists and new acts. Now, the collaboration with Coca-Cola—known for its commitment to supporting musicians through initiatives like Coke Studio—paves the way for singer-songwriters, bands, and DJs to showcase their talent on an international stage.

The Competition Details

Emerging artists can enter Hard Rock Rising for a chance to win a wealth of prizes, including:

• - A Coke Studio recording session
• - $10,000 in cash
• - A performance at Hard Rock Orlando
• - And more exciting rewards.

The competition is structured in rounds, with local fan voting determining the progress of participants at each Hard Rock Cafe. Over several weeks, artists will compete live, with the final grand prize winner announced on October 5.

Key Dates:

• - Submissions Open: Now until August 18
• - Competition Rounds: Scheduled for September 2, 9, 16, and 23

“Hard Rock Cafes have always served as a bridge connecting people through music, with iconic performances, open mic nights, and engaging competitions,” stated Eric Martino, President of Hard Rock Cafe and Retail at Hard Rock International. “Hard Rock Rising is the latest embodiment of that mission, allowing emerging artists to perform their own compositions and gain recognition not just locally, but globally.”

Expert Guidance

At the helm of this initiative is Rob Rettberg, an executive producer renowned for his multiple Grammy and Juno nominations. Under his guidance, the Coke Studio team aims to harness Hard Rock's extensive influence and iconic performance venues to elevate the next generation of artists into successful recording careers. “This partnership is set to amplify the reach and support for these aspiring musicians,” remarked Rettberg.

A Rich Experience

To further enrich the competition experience, Hard Rock is unveiling a limited-time menu featuring cocktails crafted with Coca-Cola products. Additionally, exclusive merchandise highlighting the competition will be available at Rock Shops and online, allowing fans to commemorate the exciting event.

In a nod to the vibrant connection between music and fashion, Hard Rock is collaborating with Cult of Individuality, a streetwear brand celebrated for its music culture roots. This partnership results in a unique Hard Rock Rising tee and a co-branded apparel line, merging the realms of music and style.

Aspiring artists wishing to participate can apply on the Hard Rock Cafe website until August 18, submitting two original songs as part of their entry. For details on competition rules, entry conditions, and a list of participating Cafes, visit cafe.hardrock.com/hard-rock-rising.

This initiative marks a significant moment for emerging artists looking to shine, redefining how young musicians can break onto the music scene. Don't miss your opportunity to witness the birth of new talent and the magic of live performances that Hard Rock Cafe and Coca-Cola aim to deliver to audiences around the world.