#USA #Jacksonville #Organic Products #Natural Products #Acosta Group

Growing Demand for Natural and Organic Products

As health consciousness among consumers rises, natural and organic products are becoming significant players in the retail landscape. The recent study by Acosta Group indicates that 75% of shoppers have purchased at least one natural or organic product within the last six months. An impressive 59% believe that it's vital for their groceries and household items to align with these standards.

Key Insights from the Study

Conducted through Acosta Group's proprietary U.S. Shopper Community, this research unveils several trends and opportunities that brands and retailers can leverage. Kathy Risch, Senior Vice President of Thought Leadership and Shopper Insights at Acosta Group, points out that the study illustrates the potential for increasing customer trust and loyalty through better positioning of natural and organic product offerings.

Three pivotal findings from the study include:
1. The growing importance of natural and organic products to consumers' health choices.
2. The significance of product placement within natural product channels.
3. The need to educate consumers on the benefits and definitions of natural and organic products.

Consumer Health Goals

The 2025 consumer predictions suggest that more shoppers are inclined towards health and wellness-oriented choices, driving significant sales in the natural and organic sector. Key points from the report include:

• - Health Benefits as Key Drivers: Around 58% of consumers buy natural or organic products because they are perceived as healthier, with fewer synthetic chemicals and additives.
• - Demographic Trends: The study reveals that younger generations, particularly Gen Z (89%) and Millennials (85%), are more inclined to buy these products, indicating a robust future consumer base.
• - Increased Purchases: Shoppers noted a 23% increase in natural product purchases and a 22% for organic products over the past six months.

The movement towards viewing food as medicine is also gaining popularity, with projections suggesting sales will grow by 5% and reach $348 billion by 2028.

Importance of Product Placement

The placement of natural and organic products in retail spaces greatly influences consumer perception. The study shows that seeing a brand in a natural store makes 53% of shoppers perceive it positively, with many believing these stores provide a superior selection and product quality. Notably:

• - 82% of natural channel shoppers agree these stores offer the best variety of natural products.
• - Natural and organic shoppers frequent a broader range of retail environments compared to conventional shoppers, showing a preference for mass merchants and farmers' markets.

Critical Need for Consumer Education

Despite the growing market, confusion still reigns about the meanings of