Michelle Fossett Joins EVOKE to Revolutionize Experiential Marketing Strategies

EVOKE Welcomes Industry Leader Michelle Fossett as Vice President

In a significant development for experiential marketing, EVOKE: An Experience Agency has appointed Michelle Fossett as its new Vice President. This announcement, made on October 22, 2025, marks an exciting reunion between two powerhouse figures in the industry, Michelle Fossett and Oana Borcoman, founder of EVOKE, who previously worked together nearly a decade ago.

A Reunion of Visionaries

The collaboration between Fossett and Borcoman is not just a professional alignment; it represents a melding of shared experiences and a vision to reshape the marketing landscape. Oana Borcoman expressed her enthusiasm about partnering with Fossett, stating, "Michelle was one of the most influential leaders in my career and taught me how to truly build and scale an agency. To now stand beside her as a partner in growing EVOKE feels like a full-circle moment."

Fossett brings over two decades of expertise to EVOKE, having established herself as a leader in operational excellence, transformation, and brand development. Her unique combination of creative insights, financial savvy, and commitment to people-first leadership has enabled her to enhance agency performance consistently.

"EVOKE has such an inspiring, innovative energy. I'm thrilled to help shape the next chapter," Fossett said.

EVOKE's Evolution

Founded in 2018, EVOKE has swiftly transformed from a small event consultancy into a robust experience agency specializing in branded merchandise, event production, and immersive activations. With roots in hospitality, the firm has embraced a diverse range of sectors, partnering with brands to create marketing experiences that resonate deeply with their audience.

Oana Borcoman describes EVOKE's mission: "EVOKE is a full-scale experience agency that turns marketing into merch, moments, and memories. We aim for creations that don't just attract attention but evoke feelings that linger."

As the agency enters this new phase under Fossett’s leadership, there is a strong commitment to blend creativity and strategy in ways that create unforgettable brand experiences. The robust partnership formed by Fossett and Borcoman will certainly reshape the future of experiential marketing.

Looking Ahead

The arrival of Fossett signals a pivotal moment for EVOKE, as the agency aims to build on its foundation of trust, shared history, and dedication to excellence. With a vision rooted in innovative strategies and growth, the agency is well-positioned to redefine how brands engage their audiences through meaningful experiences. As the marketing landscape continues to evolve, EVOKE is gearing up to remain at the forefront, committed to redefining its creative prowess.

In the coming years, consumers will see a fresh approach to marketing strategies as EVOKE fortifies its commitment to deliver memorable interactions that move people and connect them with brands in profound ways.

To discover how EVOKE transforms brand stories into captivating experiences, visit www.evokeexperiences.com.