UPWARD's Innovative Solution: Enhancing Field Sales for Hanamaru Co., Ltd.

Introduction

UPWARD Corporation, based in Chiyoda, Tokyo, has recently unveiled a case study on how their innovative sales support solution is being utilized by Hanamaru Co., Ltd., a company dedicated to buying and selling vehicles under the brand 'Sokokara.' The case study provides insights into how both companies are improving efficiency using state-of-the-art technology.

Background of Implementation

The vehicle buying business at Hanamaru faces significant challenges, particularly when it comes to acquiring accident-prone vehicles. This requires constant networking with dealers and maintenance shops. However, relying solely on a trial-and-error approach to sales created gaps in customer outreach, resulting in potential losses to competitors. Moreover, managing daily reports in such an intense work environment made it difficult for staff to consistently input data, thus hindering the organization’s ability to accumulate essential sales data.

Key Factors for Choosing UPWARD

To tackle these inefficiencies, Hanamaru decided to implement UPWARD. Here are the decisive factors that led to this choice:
- Reduction of Input Burdens: UPWARD automatically generates draft reports based on mobile location data and visit times.
- Accumulation of Sales Data: It integrates seamlessly with Salesforce, allowing Hanamaru to treat data as a valuable asset.

Impact of Implementation

After the collaboration with UPWARD, Hanamaru established explicit criteria for visit priorities based on coverage area and days since the last customer engagement. The enhanced visibility of maps while on-the-go encouraged staff to seize small windows of time for additional visits, significantly increasing the number of productive engagements and leading to measurable improvements in sales performance. Furthermore, team members began to view sales data as a collective corporate resource rather than personal information, fostering a culture of data accumulation and utilization.

Insights from the Case Study

The case study elaborates on various aspects, including:
- How day-to-day reports were transformed into effective sales area data.
- The streamlined process of visit scheduling, eliminating unnecessary visits.
- Future plans for a more data-driven organization with potential AI integration.

For the complete interview and a closer look at the implementation, visit the case study page at UPWARD Case Study on Hanamaru.

About UPWARD

UPWARD is an AI-based sales support service oriented towards field sales and visits. It provides various features tailored to on-the-go sales, including unique geofencing technology for automatic customer interaction logging. Currently, about 450 companies, including major players such as Kubota and Rinnai, have adopted UPWARD as their essential sales infrastructure.

Company Background

UPWARD Corporation aims to empower field workers and accelerate growth for companies and society as a whole. They focus on solving the challenges faced by field workers who create value through direct customer interactions. By leveraging technology, they strive to create an adaptable work environment where employees can perform their tasks without being constrained by physical locations.