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YOSHIKEI's Innovative Take on Noodles Amid Economic Shifts

As rice prices have surged dramatically, doubling compared to last year, consumers are seeking alternative meal options. Amid this backdrop, YOSHIKEI Group, headquartered in Shizuoka City and led by CEO Keigo Hirano, introduces a fantastic range of noodle dishes designed to cater to diverse tastes while making meal preparation easy and enjoyable.

This June, the company is highlighting its special feature titled "YOSHIKEI's Chosen Noodles!" in their menu book, Smile Rice. The recent spike in rice prices, reaching 4,268 yen for a 5 kg bag as of May 2023, has led many to reconsider their staple food choices. With various types of noodles—such as udon, ramen, and pasta—offering a versatile and adaptable cooking option, YOSHIKEI aims to provide delicious alternatives for families.

The Noodle Lineup

YOSHIKEI’s special ramen offerings combine both quality and convenience. Below is a glimpse of the standout dishes from their new menu:

• - Cut Meal Course (Available on June 13): Enjoy a No-Knife Needed! Miso Mayo Yaki Udon featuring easy-to-use cut vegetables. This savory stir-fried noodle dish is enhanced with a delicious blend of dengaku miso and mayonnaise, aiming to please everyone.

• - Petite Mama Course (Available on June 12): Dive into Cool Sesame Sauce Cold Chinese Noodles topped with an abundance of fresh ingredients. Perfect for the whole family, the slippery texture of the noodles paired with crisp, fresh vegetables makes for a refreshing summer meal.

• - Standard Course (Available on June 10): Relish the flavor of Chilled Udon with Beef where the rich essence of beef is complemented by grated daikon radish, creating a light yet satisfying dish.

• - Food Color Course (Available on June 11): Taste the Dandan Tsuke Noodles, crafted under the supervision of the owner of a renowned Kagoshima restaurant. The rich flavor base of sesame is combined with chili oil and garlic, making for a satisfying dipping noodle experience.

• - *YDeli Course (Available on June 11)*: Indulge in Mentaiko Pasta with Squid and Shimeji Mushrooms, featuring a creamy sauce made with milk and flavored with specialty soy sauce and kelp tea, creating a rich, delectable dish.

• - Balance 400 Course (Available on June 14): A nutritious Tonkotsu Ramen that packs in over one-third of the daily recommended vegetable intake. Its savory flavor, combined with the depth of chicken and pork essence, makes it an ideal meal for health-conscious families!

Note that certain regions may not have access to all menu offerings.

YOSHIKEI's Commitment to Quality

Established nearly 50 years ago, YOSHIKEI Group has continuously adapted its menu to meet changing lifestyles and has consistently supported Japanese dining experiences. They have won several accolades, including the COOL CHOICE LEADERS AWARD 2018, recognizing their zero-re-delivery initiative as a top environmental effort. YOSHIKEI has maintained the number one spot in food delivery sales rankings for over 16 consecutive years, as reported in the Japan Distribution Industry Newspaper* in February 2025.

In September 2023, they received the Food Safety and Environment Contribution Award for their eco-friendly service practices. Most recently, in November 2023, they were honored with the Mother's Selection Award 2023, showcasing their practical services for parenting households.

With all efforts directed toward reducing food waste, YOSHIKEI has even earned the Special Jury Prize at the 12th Food Industry Waste Avoidance Awards in December 2024. Their mission remains: to foster enjoyable meals and a happy household while delivering safe, delicious food options to families across the nation.

About YOSHIKEI Group

• - Company Name: YOSHIKEI Development Co., Ltd.
• - Headquarters: 1-8-30 Kuniyoshida, Suruga-ku, Shizuoka City, Shizuoka Prefecture, Japan.
• - CEO: Keigo Hirano
• - Website: yoshikei-dvlp.co.jp
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