#Japan #Tokyo #Harajuku #Jo Malone #Sea Salt Adventure

Jo Malone London's Sea Salt Adventure Popup Event

Jo Malone London, the renowned British fragrance lifestyle brand, is set to enchant visitors with its limited-time popup event titled "Sea Salt Adventure." This exciting experience will take place from August 6 to 9, 2026, at the Yodobashi J6 Building in Harajuku. Drawing inspiration from the brand's signature fragrance, Wood Sage & Sea Salt, attendees can immerse themselves in the refreshing atmosphere of coastal scenery, breezy sea air, and invigorating scents.

At the venue, visitors will be among the first to discover new fragrances debuting this summer, with details still under wraps. This popup event promises a first-hand experience of the captivating world these scents create, allowing attendees to embark on a sensory journey reminiscent of a summer along the coast. Each step within the venue promises new discoveries and encounters with delightful aromas.

Venue Highlights

The popup will feature an immersive environment designed to evoke the essence of the beach. Guests can look forward to various content that showcases the brand's signature fragrances, including:

• - An immersive area surrounded by soothing wave sounds and visuals, allowing participants to experience the world of "Sea Salt" through all five senses.
• - An opportunity to test out Bath & Body products with a special hand wash experience. Visitors can explore different fragrances and find their favorite scent.
• - Unique photo opportunities, including stepping stones resembling coastal rock formations and games that evoke a sense of adventure along the shoreline, ensuring memorable snapshots.

This summer, prepare to create wonderful memories with fragrances that transcend time.

Special Purchase Benefits

Guests attending the event can enjoy exclusive offers based on their purchases:

1. Spend over 32,300 yen: Receive a special Terry pouch.
2. Spend over 24,000 yen: Choose between an original tote bag with a 9mL Cologne or an original keychain with a 9mL Cologne.
3. Spend over 13,500 yen: Receive a ceramic shell pouch.
4. Purchase a Body & Hand Wash: Get an exfoliating shower pouch.

On-Site Exclusives

Visitors will also receive exclusive rewards just for attending:

• - A string bag and a Sea Salt Adventure Pass.

Note: These gifts are available while supplies last, and purchase rewards cannot be combined. Offers may change without notice.

Event Details for Jo Malone London’s Sea Salt Adventure

• - Dates: August 6 (Thursday) - 9 (Sunday) 2026, from 11:00 AM to 9:00 PM (final day, closing at 8:00 PM)
• - Venue: Yodobashi J6 Building, 6-35-6 Jingumae, Shibuya City, Tokyo
• - Entry: Pre-registration required; entrance is free. On-the-day entry is also available, although guests may experience waiting times due to high attendance.
• - Reservations/Details: Reservations open on July 20, 2026. More information can be found on Jo Malone London’s official site.

Customer Inquiries

For further questions, feel free to contact Jo Malone London Customer Service at Tel: 0570-003-770.

About Jo Malone London

Since its founding in 1994, Jo Malone London has been dedicated to creating simple yet elegant fragrances that satisfy every occasion. Now a part of the Estée Lauder Companies since 1999, Jo Malone London is recognized worldwide for its unique scents and embodiment of British style.

Join us at this unique popup event to make your summer truly unforgettable!