Midea Launches First Proshop in Nigeria with Advanced AI Cooling Solutions
On August 22, 2025, Midea, a global leader in air conditioning solutions, proudly inaugurated its first Proshop in Abuja, Nigeria. This landmark opening is part of the company’s strategy to enhance its operational presence in West Africa while also spotlighting its innovative offerings, specifically the next-generation UNICOOL+ series of air conditioners.
The new Midea Proshop represents a significant shift from traditional retail spaces. In this unique environment, consumers can expect personal consultations, after-sales support, and direct sales services, catering both to residential clients and engineering contractors. This tailored approach ensures easier access to Midea’s premium products and solutions, promoting efficiency for large-scale projects that require vital equipment and support services. Midea's investment in local infrastructure is a testament to its commitment to building robust connections with its partners and clientele in the West African market.
In tandem with the grand opening, Midea unveiled the UNICOOL+ series, a cutting-edge range of smart inverter split air conditioners engineered specifically for the region's climate. This series stands out for its incorporation of artificial intelligence and advanced cooling technologies, which enhance energy efficiency and comfort significantly. Users can expect an impressive energy savings of up to 70% when compared to traditional fixed-speed air conditioning units.
The UNICOOL+ series is powered by state-of-the-art AI ECOMASTER algorithms and integrated with the MSmartHome app, enabling users to manage their cooling effectively and economically. Additionally, COOLFLASH Technology, a feature of this series, allows for rapid temperature reduction, capable of cooling a room by 5°C in just 10 minutes. Furthermore, these units are designed with features such as AVS protection and a reinforced PCB to handle voltage fluctuations seamlessly. To ensure durability, the series is equipped with 20-year anti-corrosion technology, optimizing longevity and performance even in demanding environments.
Midea is not solely focused on technological advancement; the company also emphasizes community development and sustainability. During the opening ceremony, an agreement was signed with the International Organization for Migration (IOM), marking the beginning of a collaborative initiative that includes the donation of air conditioning units and a joint skills development program. This project is aimed at training local technicians in the installation and maintenance of air conditioning systems, empowering them with skills that can enhance their career opportunities in this growing market. Participants will obtain official certifications, setting a new standard for service excellence within Nigeria’s air conditioning sector.
Ms. Sharon Dimanche, Chief of Mission for IOM Nigeria, expressed her enthusiasm for the partnership, highlighting the critical role that private companies like Midea can play in humanitarian efforts. She stated, "Midea's engagement reflects a growing recognition that the private sector is not a bystander in humanitarian response. It is a driver."
As Midea continues to expand in Nigeria, Mr. Steven Wang, Regional Director of Midea RAC Africa, emphasized the company’s dual focus on innovation and local collaboration, reiterating their commitment to being a key player in both technology and community partnerships. This strategy boosts their role as a technology innovator while fostering sustainable growth in West Africa, building a solid foundation for lasting success in the region.
In conclusion, the Midea Proshop's opening in Abuja marks a pivotal moment for both Midea and the air conditioning market in Nigeria, showcasing the company's commitment to innovation and local empowerment through technology and partnership.
The new Midea Proshop represents a significant shift from traditional retail spaces. In this unique environment, consumers can expect personal consultations, after-sales support, and direct sales services, catering both to residential clients and engineering contractors. This tailored approach ensures easier access to Midea’s premium products and solutions, promoting efficiency for large-scale projects that require vital equipment and support services. Midea's investment in local infrastructure is a testament to its commitment to building robust connections with its partners and clientele in the West African market.
In tandem with the grand opening, Midea unveiled the UNICOOL+ series, a cutting-edge range of smart inverter split air conditioners engineered specifically for the region's climate. This series stands out for its incorporation of artificial intelligence and advanced cooling technologies, which enhance energy efficiency and comfort significantly. Users can expect an impressive energy savings of up to 70% when compared to traditional fixed-speed air conditioning units.
The UNICOOL+ series is powered by state-of-the-art AI ECOMASTER algorithms and integrated with the MSmartHome app, enabling users to manage their cooling effectively and economically. Additionally, COOLFLASH Technology, a feature of this series, allows for rapid temperature reduction, capable of cooling a room by 5°C in just 10 minutes. Furthermore, these units are designed with features such as AVS protection and a reinforced PCB to handle voltage fluctuations seamlessly. To ensure durability, the series is equipped with 20-year anti-corrosion technology, optimizing longevity and performance even in demanding environments.
Midea is not solely focused on technological advancement; the company also emphasizes community development and sustainability. During the opening ceremony, an agreement was signed with the International Organization for Migration (IOM), marking the beginning of a collaborative initiative that includes the donation of air conditioning units and a joint skills development program. This project is aimed at training local technicians in the installation and maintenance of air conditioning systems, empowering them with skills that can enhance their career opportunities in this growing market. Participants will obtain official certifications, setting a new standard for service excellence within Nigeria’s air conditioning sector.
Ms. Sharon Dimanche, Chief of Mission for IOM Nigeria, expressed her enthusiasm for the partnership, highlighting the critical role that private companies like Midea can play in humanitarian efforts. She stated, "Midea's engagement reflects a growing recognition that the private sector is not a bystander in humanitarian response. It is a driver."
As Midea continues to expand in Nigeria, Mr. Steven Wang, Regional Director of Midea RAC Africa, emphasized the company’s dual focus on innovation and local collaboration, reiterating their commitment to being a key player in both technology and community partnerships. This strategy boosts their role as a technology innovator while fostering sustainable growth in West Africa, building a solid foundation for lasting success in the region.
In conclusion, the Midea Proshop's opening in Abuja marks a pivotal moment for both Midea and the air conditioning market in Nigeria, showcasing the company's commitment to innovation and local empowerment through technology and partnership.
Topics Consumer Products & Retail）
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