Purina Cares Day 2025: A Commitment to Community and Compassion

Purina Cares Day 2025: A Commitment to Community and Compassion



On May 23, 2025, Nestlé Purina PetCare Company celebrated its 24th annual Purina Cares Day, a significant day of service that saw thousands of employees across 34 cities step away from their usual duties to give back to their communities. This year, an astonishing 30,000 pounds of food were donated, alongside over 5,000 volunteer hours dedicated to helping individuals and pets in need, particularly in the wake of a devastating EF-3 tornado that affected St. Louis and its neighboring areas.

A Day of Service with Meaning


The impact of Purina Cares Day was felt most strongly in St. Louis, the home city of Purina, where recent tragedies amplified the need for support. According to Nina Leigh Krueger, the CEO and President at Nestlé Purina PetCare, “Giving back to our communities is at the heart of who we are at Purina.” This year, the need was even more pronounced due to the natural disasters that had struck the area.

As Purina’s headquarters employees gathered to contribute, over 1,500 associates combined forces with 1,300 employees from 24 manufacturing sites and nine regional sales offices, embarking on various community service projects from feeding the less fortunate to environmental cleanup efforts. The enthusiastic participation showcased Purina's commitment to fostering stronger connections between people and pets.

Noteworthy Initiatives


The diverse projects undertaken on Purina Cares Day included:

1. Feeding Pets and People


In an impactful collaboration with the St. Louis Area Foodbank and the APA Adoption Center, volunteers distributed critical supplies and food for both pets and humans. This initiative took place at one of the city's central hubs, Ballpark Village, ensuring that assistance reached those who needed it most.

2. Engaging Youth


Purina employees organized a field day for children at the Guardian Angel Settlement Association, prepared summer camp programs at LitShop, and constructed 50 bicycles for kids at LifeWise STL, promoting an active and healthy lifestyle among the youth.

3. Supporting Military Veterans


In a heartfelt gesture for the veterans community, volunteers assembled snack packs for homeless veterans and created “vets with pets” kits to support those who own pets or have service dogs for PTSD.

4. Environmental Stewardship


Demonstrating their dedication to the environment, employees participated in cleanup efforts along the downtown riverfront, assisted Forest ReLeaf of Missouri in enhancing urban greenery, and contributed to community gardens, aligning with Purina’s mission to promote sustainability.

5. Promoting Pet Adoption and Enrichment


Focusing on animal welfare, Purina employees prepared over 1,000 pet adoption kits and enrichment toys, contributing to improved conditions for pets awaiting homes at local shelters.

6. Caring for the Unhoused


Purina joined forces with Peter Paul Community Services to improve facilities for the unhoused and delivered over 2,000 care kits and 1,200 laundry kits, providing necessary daily essentials to those in need.

More Than Just a Day


Apart from the hands-on activities, Purina also supported the community through financial donations, contributing more than $50,000 toward tornado relief efforts in the St. Louis area and organizing a supply drive to assist further.

Nina Leigh Krueger encapsulated the day’s spirit saying, “Purina Cares Day is a meaningful opportunity for employees to take time away from work, come together and make a difference.” The outpouring of support highlights Purina's role not only as a pet care company but also as a community pillar committed to bringing people and pets together and cultivating thriving neighborhoods.

About Nestlé Purina PetCare


Nestlé Purina has been a leader in pet nutrition and wellness since 1894, producing beloved brands like Purina ONE, Pro Plan, and Friskies. Its dedication to quality and care for pets is reflected in the efforts made during Purina Cares Day. Over the last five years, the company has contributed over $150 million to various initiatives focused on helping communities and sustaining the bond between people and pets.

For more information on Purina’s community initiatives and partnerships, visit Purina's Official Site.

Topics Consumer Products & Retail)

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