Indonesia's First FAST Media Alliance Revolutionizes Streaming Market

In a significant step towards modernizing the media landscape in Indonesia, the FAST Media Alliance was officially launched in Jakarta on August 7, 2026. This pioneering initiative brings together various stakeholders, including major broadcasters, technology firms, and media organizations, all united in promoting FAST, which stands for Free Ad-supported Streaming Television. The alliance's goal is to drive the digital transformation of television in the region.

The formation of the alliance was a collaborative effort spearheaded by Coolita and the China Intercontinental Communication Center (CICC). Founding members include some of Indonesia's most esteemed public and private broadcasters such as TVRI, Metro TV, GARUDA TV, BTV, Jawa Pos Multimedia, and JAKTV. Notably, Tencent Cloud serves as the technological partner, bringing its expertise to support this transformative venture.

FAST aims to merge the familiar experience of linear TV with the dynamism of internet broadcasting and ad-supported streaming. Globally, many broadcasters are increasingly adopting FAST models to extend their channel reach, provide localized content to connected television audiences, and innovate their digital distribution strategies. The newly established alliance is set to assist Indonesian broadcasters in navigating this technological transition effectively.

Members of the FAST Media Alliance will collaborate closely to develop new FAST channels, manage digital content distribution, and engage in technological collaboration—all while maintaining the strengths of traditional free-to-air television. Increasingly, the alliance aims to foster deeper partnerships between the Indonesian media industry and international stakeholders, enhancing the local ecosystem.

As a co-founder, Coolita operates a smart TV platform that is available in over 100 countries, boasting more than 40 million users worldwide, including over five million in Indonesia alone. Their FAST service, known as Coolita Channel, offers more than 1,000 free channels encompassing news, sports, movies, and various genres. This provides broadcasters with a consolidated platform for connected TV distribution, showcasing a wealth of content available for Indonesian viewers.

The announcement of this groundbreaking alliance took place during the China-Indonesia Youth Cultural Exchange Series in Jakarta. At this event, industry representatives gathered to discuss the future of television, digital media, and the impact of FAST. There was consensus among participants that, as content consumption trends shift towards connected TV, the future development of Indonesia's television industry hinges on more robust collaboration between broadcasters, technology providers, and content partners.

The FAST Media Alliance is envisioned as an open platform for the media industry, with plans to expand as more broadcasters, content owners, and ecosystem partners join the effort to develop Indonesia's FAST market. This initiative marks a new chapter for Indonesian television, offering fresh opportunities for creativity, innovation, and deeper audience engagement in an increasingly digital world.

Through this strategic alliance, Indonesia is poised to take significant strides in enhancing its media capabilities, aligning with global trends while providing viewers with extensive and diversified content options. The FAST Media Alliance represents a promising future for Indonesian broadcasters and audiences alike, paving the way for a new era in television consumption.

In conclusion, the FAST Media Alliance not only underscores the growing importance of collaboration in the media sector but also highlights Indonesia's commitment to embracing innovative technologies that benefit both content creators and consumers.