Biz Communications Launches AI Team to Support Foreign Companies in Japan

Biz Communications Forms AI Team for PR in Japan

In a significant move aimed at bolstering the presence of foreign firms in the Japanese market, Biz Communications, a renowned PR company headquartered in Minato, Tokyo, has announced the launch of a specialized in-house team dedicated to utilizing generative AI in public relations and branding strategies. This initiative is set to kick off in June 2025, with a clear focus on supporting foreign enterprises seeking to navigate the unique landscape of Japan's media and market.

Enhancing PR Effectiveness with AI

The establishment of this AI team is part of a broader strategy to develop proprietary generative AI tools tailored for PR tasks. Biz Communications recognizes that in order for global brands to earn trust and establish a solid foothold in Japan, they need to engage in three key areas: precise information structuring, an in-depth understanding of market characteristics, and rapid response capabilities. Japan's media environment presents distinct challenges compared to Western counterparts, necessitating a localized approach that combines meticulous media relations with strategic communications.

In order to deliver on these needs, the generative AI team's initial focus will be on the following PR activities:

- Tailored Media Selection and Analysis: Identifying and analyzing media outlets that best suit the Japanese market and the specific needs of foreign businesses.
- Language Analysis on Industry Trends: Conducting thorough analyses of current market conditions, societal issues, and industry trends through advanced language processing capabilities.
- Media Data Analysis and Strategic Visualization: Leveraging AI to analyze media data, providing strategic insights that can be visually represented to guide decision-making.
- Creation of Media Approach Materials: Assisting with the generation of essential documents such as Q&A sets and fact sheets to enhance communication with media outlets.
- Optimizing Timing and Strategies for Exposure: Providing insights into the most effective timing and methods for maximizing media exposure and engagement.

By integrating generative AI into these processes, Biz Communications aims to enhance the speed of responses for its foreign clients while simultaneously elevating the quality of information dissemination.

Building on Trust and Relationships

A key element of the success of this initiative lies in the established trust and relationships that Biz Communications has cultivated with domestic media outlets. By harnessing AI-generated outputs in its media approaches, the firm is confident in its ability to turn exposure objectives into tangible results.

Vision for the Future

The company's CEO, Mitsuru Fujii, emphasized the importance of adaptability and clear communication for foreign firms engaging in PR in Japan, stating, “Generative AI serves as a bridge to complement these two essential aspects. We view AI not merely as a tool for operational efficiency, but as a co-creator in communication that connects Japan with the global landscape.”

As the landscape of corporate communication continues to evolve, Biz Communications is committed to combining the expertise of PR with generative AI to support foreign enterprises in strengthening their brand presence and driving business expansion in Japan.