Maximizing Webinar Success: A Case Study of Matsurika's Collaboration with EventHub

In the evolving landscape of digital marketing, engaging with potential customers through effective webinars has become crucial for businesses. Matsurika, a company specializing in next-generation sales DX platforms, recently transformed its approach to webinars with the assistance of EventHub, a leading event marketing platform in Japan. This case study explores how Matsurika effectively maximized the impact of its webinars, reducing operational burdens and improving engagement metrics.

The Challenge

Matsurika's previous approach involved hosting collaborative webinars aimed at new lead acquisition, often relying on multiple tools like Zoom, marketing automation (MA), and Google Forms. However, this method came with significant challenges, including complex setup processes, reliance on individual team members, and the necessity of constant monitoring, even for archived broadcasts. These inefficiencies not only drained resources but also limited opportunities for growth, as the scheduling of webinars was often dependent on the availability of designated staff members.

A Shift in Strategy

Recognizing the need for change, Matsurika decided to redefine its webinar strategy. The goal shifted from merely acquiring new leads to nurturing potential clients and developing high-quality sales discussions. To implement this new strategy, the company created a variety of fresh webinar content targeting not just active leads, but also those in the consideration phase. This transition required a more efficient operational framework to accommodate enhanced content delivery and participant engagement.

The Role of EventHub

Enter EventHub, a top-tier event marketing platform that boasts a market share lead in Japan. By integrating EventHub, Matsurika was able to streamline the entire webinar process. The results were astounding:

- Operational Efficiency: The time required for managing webinars was significantly reduced from approximately 90 minutes to just 30 minutes, while preparation time plummeted from 120 minutes to 50 minutes—representing a remarkable 75% reduction in operational efforts.
- Centralization and Standardization: EventHub allowed for all integrations, including SFA and spreadsheets, to be managed on a single platform. This consolidation minimized errors and enhanced standardization in processes.
- Increased Engagement: Participation rates soared from 53% to 73%, and survey response rates improved from 47% to 65%, showcasing the effectiveness of EventHub in engaging attendees.

Insights from Implementation

The transition to EventHub was not merely a logistical decision but a strategic pivot prompted by the impending graduation of an intern responsible for webinar operations. This situation triggered a rethinking of the previously monopolized operational approach. The collaborative capabilities of EventHub facilitated an automated setting for webinars—freeing Matsurika from tedious manual processes and eliminating reliance on specific individuals.

The auto-scheduling feature, coupled with calendar integration and pop-up reminders, substantially boosted both participation and feedback submissions. This automation not only cut down on set-up times but also contributed to a noticeable increase in Marketing Qualified Leads (MQLs) and total sales discussions, ultimately leading to more substantial business outcomes.

Conclusion

Matsurika's case exemplifies the powerful impact that an efficient event marketing platform like EventHub can have on companies aiming to enhance their webinar initiatives. By embracing a more structured and automated approach, Matsurika successfully converted operational hurdles into opportunities for growth, making their webinars more successful than ever before. For more insights into this case study, visit here.

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With its potential to amplify business engagement, EventHub continues to redefine event marketing strategies in Japan, further establishing itself as a leader within the space.