Consumer Awareness on CBD Products Improves Amid Regulatory Changes

As of December 12, 2024, Japan implemented amendments to its cannabis control law, specifically establishing new residue limits for tetrahydrocannabinol (THC) in cannabidiol (CBD) products. This has created a clearer legal framework for CBD products, fostering an environment where consumers can feel more secure about using these items.

In light of this significant legal change, Ats Co., Ltd., a company based in Osaka known for their CBD skincare line, "CANNA," conducted a survey targeting individuals aged 20 to 50 across Japan who claimed to be aware of CBD. The survey's aim was to assess how public perception, awareness, and intent to utilize CBD products have evolved following the law's alteration, six months after it took effect.

Survey Overview

The survey was conducted between July 31 and August 4, 2025, with a total participation of 1,004 respondents. The demographics included both genders aged 20 to 50 who had some familiarity with CBD prior to taking the survey. This information is crucial for understanding shifts in attitudes towards CBD products amidst regulatory shifts.

Key Findings

CBD Usage Experience: Nearly Half Have Tried It

According to the results, nearly half of the respondents (50.8%) have either current or past experience with CBD products. Specifically:

- Currently Using: 25.9%
- Used Before but Not Currently: 24.9%
- Considering Trying: 20.5%
- No Experience and No Intent to Use: 28.7%

This data suggests an existing consumer base willing to experiment with CBD, but also indicates a division between those eager to embrace CBD and those who remain cautious.

Positive Associations with CBD Products: Relaxation Benefits Prevail

When asked about their perceptions of CBD products, over half (54.9%) associated them with relaxation effects. Other notable mentions included:

- Legal products: 35.4%
- High Prices: 28.5%

While positive traits dominated the responses, there remain significant concerns involving ambiguity and safety—raising questions about public trust in CBD's efficacy and legality.

Awareness of New THC Standards: 60% Informed, 40% Unaware

The survey also revealed awareness regarding the new THC residue standards, with 63.6% confirming they had knowledge of this regulatory update. However, nearly 40% were unaware, suggesting gaps in information dissemination about these changes.

Increased Safety Perception Post-Regulation

Regarding the impact of the law on consumer trust and safety, approximately half of the respondents reported feeling a heightened sense of security (17.5% felt it had significantly increased, while 30.1% stated it had somewhat increased). Nevertheless, a notable portion still expressed skepticism, indicating a need for targeted and informative communication.

Intention to Use CBD Products: Mixed Sentiments

When participants were asked if they felt motivated to try CBD products more than before, the responses were diverse:

- More Interested: 19.3% (strongly increased), 25.4% (somewhat increased)
- No Change: 44.7%
- Less Interested: 10.6%

While almost 40% noted an increased willingness to use CBD, over half reported no significant change in their intent, highlighting a disparity likely influenced by information clarity and consumer confidence.

Concerns When Considering Purchase: Primary Issues Identified

Respondents expressed their top concerns about purchasing CBD products were:

- Potential Side Effects: 36.4%
- High Prices: 33.1%
- Legal Risks: 31.8%

These worries underscore the need for a supportive environment where consumers can reliably purchase products without fear of negative repercussions or financial burdens.

Desired Transparency from Companies

In terms of what consumers expect from companies regarding CBD products, key preferences included:

- Clear Ingredient Labels: 42.4%
- Domestic Production: 35.8%
- Third-Party Testing: 32.6%

Transparency regarding product formulation and reliable testing processes were identified as crucial for fostering consumer confidence.

Introducing CANNA: A High-Moisture CBD Skincare Line

Ats Co., Ltd. aims to meet market demand with its CANNA skincare line, blending CBD with moisturizing and soothing ingredients. The products are designed for sensitive skin, offering healing effects without THC, ensuring safe application.

CANNA Moisture Cream

Infused with CBD, proteoglycans, niacinamide, and hyaluronic acid, this cream is lightweight, not sticky, and suitable for use under makeup. The product was enhanced following a recent relaunch, increasing its volume from 30g to 50g without altering the price.

- Size: 50g (approximately one-month usage)
- Price: ¥7,800 (excl. tax)

CANNA Moisture Essence

This highly concentrated serum combines CBD and beauty-enhancing ingredients, delivering fast absorption and lasting hydration. Used in conjunction with the cream, it elevates skincare routines into luxurious experiences.

- Size: 30ml (approximately one-month usage)
- Price: ¥3,300 (excl. tax)

About Ats Co., Ltd.

With a mission to create surprising and enriching lifestyle products, Ats Co., Ltd. develops next-generation skincare alternatives like CANNA for aging care, leveraging online sales to bring innovative items to consumers globally.
Visit Our Official Site