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Japan Airlines Establishes KANTSUNA for Community Engagement

Japan Airlines (JAL) is making strides towards enhancing relationships and fostering connections within local communities by establishing a new group company named KANTSUNA Co-Creation Co., Ltd. The launch is scheduled for April 2026 and aims to deepen JAL's commitment to creating social and economic value through the promotion of well-being and an interconnected ecosystem among individuals, businesses, and communities.

The Vision Behind KANTSUNA

JAL has implemented various initiatives centered around the concept of "creating connections through travel." The introduction of KANTSUNA comes as a strategic response to the need for more focused and agile efforts in nurturing relationships and fostering local engagement. The company will primarily address the local revitalization aimed at problem-solving various social challenges through collaboration with local stakeholders, including businesses and local governments.

The establishment of this new company is aligned with the existing goals of JAL, which focuses on elevating community well-being and enhancing the overall quality of life through connectedness.

Key Activities of KANTSUNA

KANTSUNA will operate as a specialized agency connecting individuals with their communities, engaging in various initiative-based activities. Here are some of the main operational focuses:

• - Dual Lifestyle Initiatives: KANTSUNA will manage projects aimed at promoting a lifestyle connected across two regions, enhancing people's engagement with diverse locales, including the JAL Gakutsuna Project.
• - Collaborative Support and Consulting: The company will work hand-in-hand with local governments and enterprises, providing tailored support and consultation services that align with the unique needs of each community.
• - Research and Study: By undertaking research focused on the relationships between population engagement and well-being, particularly through partnerships involving academia and government, KANTSUNA will contribute valuable insights to help inform strategies for community development.

Company Overview

• - Name: KANTSUNA Co-Creation Co., Ltd.
• - Branding: KANTSUNA
• - President (proposed): Kenichiro Ochi, who also serves as a managing executive officer at Japan Airlines.
• - Capital: 10 million yen
• - Shareholder: Japan Airlines (100%)
• - Location: 2-4-11 Higashi-Shinagawa, Shinagawa-ku, Tokyo, Japan
• - Establishment Date: Scheduled for April 2026

In a world where connection can drive social positive impact, KANTSUNA is poised to play a critical role in facilitating those relationships through community involvement and innovative collaboration strategies. As it prepares for its launch, stakeholders look forward to seeing how KANTSUNA will enhance the societal fabric and contribute to the overall prosperity of local regions.

As Japan Airlines commences this exciting new chapter, the focus remains on enhancing the well-being of individuals through active engagement and the shared growth of communities. With KANTSUNA, JAL is not just flying its passengers; it is fostering a deeper sense of belonging and partnership across regions.