#Japan #Unagi Naruse #Takashima #Winter Campaign #Unadon

Unagi Naruse's Special Winter Campaign

From December 13 to 28, 2025, all locations of Unagi Naruse will launch a special campaign to celebrate winter with their delicious unadon, offering a generous 300 yen discount on all types of premium unadon. This initiative, introduced by the Franchise Business Incubation Corporation, aims to encourage patrons to enjoy unagi, traditionally thought to be a summer dish, during winter when it is at its tastiest.

A Winter Treat at Unagi Naruse

Unagi Naruse, which brings the concept of “Delicious Eel to Your Heart's Content” to life, continues to grow since its first restaurant opened in Yokohama on September 10, 2022. As of two years later, the company is set to expand beyond 398 locations, with plans to cater to busy professionals and the elderly who seek accessible yet mouthwatering unagi meals.

This winter campaign highlights that eel can indeed be a comfort food for the colder months, making it easier for you to savor the taste at a lower price. Enjoy the joy of unadon with prices slashed for a limited time:


Please note that eel availability is limited, and offers may differ among store locations, so be sure to check ahead before visiting.

The Unagi Naruse Experience

Unagi Naruse is committed to making the experience of enjoying unagi easy and delightful. The restaurant specializes in unadon, allowing customers to enjoy generous portions of eel without breaking the bank. The unique preparation method blends the best of both Kanto and Kansai styles, where the eel is steamed and then grilled, resulting in an exquisite balance of texture and flavor. It also features a rich taste enhanced by high-quality fat, due to the stringent conditions of the farming process used in their supply chain.

The campaign is designed not just for dine-in patrons but also accommodates takeaway orders, providing maximum convenience. With waiting time reduced significantly to just about ten minutes, guests can enjoy high-quality unadon without the long hours traditionally associated with gourmet eel dining.

A Commitment to Quality

Unagi Naruse takes pride in its commitment to high-quality ingredients, using eels sourced from farms adhering to strict ISO and HACCP standards to ensure the best outcomes. Each establishment is dedicated to maintaining rigorous quality in the was of farming, feeding, and preparation of the eel, perfecting the culinary experience for guests.

With a mission to share the joy of unagi with as many people as possible, Unagi Naruse aims to offer an affordable yet generous dining experience. Their unadon meals are reported to provide 1.5 times the amount of eel compared to traditional restaurants at about half the price, making it a fantastic option for both the value-seeking customers and unagi lovers alike.

About Franchise Business Incubation Corporation

Founded on September 20, 2020, and led by Masahiro Yamamoto, the Franchise Business Incubation Corporation runs Unagi Naruse and focuses on supporting franchise operations. With a team of 100 employees, the company is dedicated to increasing accessibility to delicious unagi across Japan. For those interested in exploring their culinary offerings, visit their website here.

Conclusion

As winter sets in, this limited-time offer at Unagi Naruse presents a unique opportunity for everyone to enjoy the comforting flavors of high-quality unagi, inviting you to rediscover this beloved delicacy during the colder months of the year. Make sure to take advantage of this special event!