Haier TV Unveils Cutting-Edge Flagship Series with AI at IFA 2025

Haier TV made a significant impact at the IFA 2025 with the introduction of its latest flagship series, marking a new era in home entertainment technology. The brand showcased its innovative QD-MiniLED and Mini LED models, which are equipped with AI Center optimization and a stunning sound experience co-engineered with KEF.

Under the captivating theme "Big Screen Wonders, Loved Like No Other," the exhibition offered attendees a glimpse into the future of smart TVs. The centerpiece of the Haier display was the remarkable M96 QD-Mini LED TV series, which comes in impressive sizes of 115-inch, 100-inch, and 85-inch. Each variant is meticulously crafted, incorporating QD-Mini LED technology that provides incredible visuals and audio quality.

The standout model is the 115-inch version, designed to deliver a breathtaking viewing experience that goes beyond typical TV resolution. Visitors also experienced the 100-inch model, which features a Zero-Gap ultra-slim design along with TÜV-certified comfort viewing and C-Class Energy efficiency, making it suitable for a modern and sophisticated living space.

Moreover, the 85-inch variant displayed its capabilities through live gaming demonstrations, emphasizing its advanced Game Mode functionality that supports 240Hz refresh rates and AMD FreeSync Premium Pro, catering to gamers' needs for smooth and responsive gameplay.

In addition to the M96 series, Haier presented three impressive Mini LED models: the S90, M92, and M80 series, each designed to meet distinct home entertainment needs. The S90 series, exemplified by a magnificent 100-inch display, focuses on creating a cinematic atmosphere in the comfort of home with AIPQ optimization and Dolby Vision IQ, which skillfully adjusts to ambient lighting to enhance screen detail. Paired with Sound by KEF, it transforms the living room into a private theater.

On the other hand, the M92 series targets action lovers and sports enthusiasts. With features like AIPQ for sharper motion and richer colors, as well as a 144Hz variable refresh rate to minimize lag, this model ensures fluid viewing of fast-paced events. Coupled with KEF-tuned sound, it fully immerses users in the action.

Finally, the M80 series guarantees a harmonious sound experience, expertly crafted with KEF's six decades of audio expertise. This model delivers precision in sound reproduction, allowing viewers to appreciate every note and dialogue. With Dolby Atmos technology, the M80 series creates an engaging audio landscape, ensuring a well-rounded entertainment experience.

Haier's flagship offerings highlight the fusion of innovative display technologies, AI-driven processing capabilities, exceptional acoustics by KEF, and gaming-friendly designs. By embracing these advancements, Haier not only aims to redefine home entertainment but also reaffirms its commitment to fostering smarter homes that embrace sustainability. The new flagship series unveiled at IFA 2025 thus sets a high standard for immersive living room experiences, captivating both industry professionals and consumers alike.