#Japan #Tokyo #Product Development #customer insights #ReSkill

Uncovering Customer Insights: A New Training Program

In the competitive landscape of today’s market, relying solely on overt customer needs is no longer sufficient for companies seeking sustainable growth. The ability to capture insights — the deep-seated motives that customers themselves may not even recognize — is paramount. In response to this pressing need, ReSkill Inc. has launched an innovative training program titled the "Customer Insights Training." This program is designed to empower employees with the skills necessary to uncover the latent motivations behind customer purchasing behaviors, turning insights into significant business outcomes.

The Importance of Insight Training

As competition intensifies, businesses must move beyond superficial customer needs to identify deeper motivations that can drive product development and marketing strategies. The Customer Insights Training uses frameworks such as empathy mapping and job theory to objectively explore the underlying emotions and actions that inform buying decisions. By doing so, this training endeavors to strengthen practical skills aimed at generating innovative ideas from a customer-centric perspective — an essential aspect for companies seeking to deliver value that exceeds customer expectations.

Program Overview

Target Audience

This training is tailored for young professionals, mid-level employees, and managers, particularly those involved in product development and marketing.

Skills Acquired

Participants will learn to:

• - Distinguish between needs and insights, understanding the genuine motivations of customers.
• - Analyze users from multiple angles using tools like empathy maps.
• - Translate insights into tangible improvements for products and services.

Unique Features of Insight Training

The Customer Insights Training program focuses on three main characteristics that facilitate the creation of exceptional value beyond customer expectations:

1. Understanding the Difference Between Needs and Insights: The program clarifies the distinction between superficial desires and the deeper motivations driving customer behavior. Participants will develop perspectives that tap into psychological insights, even those that customers are unaware of.

2. Multi-dimensional User Analysis with Empathy Maps: By leveraging frameworks like empathy mapping and job theory, participants will learn to delve into the reasons behind behaviors. The training emphasizes an objective approach, cultivating skills to derive actionable insights from factual observations.

3. Turning Insights into Business Value: Participants will learn how to connect the insights uncovered during sessions to value propositions, enhancing product design and marketing messages, which directly impact business outcomes.

Curriculum Highlights

The training is anticipated to last three hours (subject to modification) and can be customized for individual companies without additional charges. Here are some key components of the curriculum:

Goal Setting

1. Fundamental Understanding of Insights: Define what insights are, distinguish them from needs and wants, and understand the challenges in analyzing overt needs while recognizing the influence of insights on business success.

2. Methods for Discovering Insights: Learn the importance of observation, the process of creating empathy maps, and how to effectively dig deeper with the question “why?”.

3. Transforming Insights into Value: Understand the conditions for a good insight (depth, empathy, unmet need, feasibility) and how to articulate it within the framework of service design and messaging.

About ReSkill

ReSkill Inc. specializes in corporate training designed for skill development in various business functions. Our organization promotes transparency by offering uniform pricing for all business training, making it easier for companies to conduct sessions. Our experienced trainers combine extensive business acumen with teaching expertise to deliver practical, high-quality training that meets the needs of clients across Japan and online.

The Customer Insights Training aims to enhance organizational competency in understanding customer motivations, making it an essential investment in today’s fast-paced business environment. Effective training initiatives are more crucial than ever for ensuring that businesses can identify unrecognized opportunities in the market.

Note: The information provided is based on a press release from January 2026.