#Japan #Tokyo #Sesame Street #ELMO #PINK FRIENDS

Celebrate the Colorful Spring with the PINK FRIENDS Collection

On March 19, 2026, Sesame Street Market, the official store of Sesame Street in Japan, unveils an enchanting spring collection themed "PINK FRIENDS." This unique store, operated by Mash Style Lab in Chiyoda, Tokyo, combines merchandise sales, a café, and workshops to create an immersive Sesame Street experience. The collection invites fans to enjoy an extensive range of merchandise and café offerings, all drenched in joyful pink hues.

The PINK FRIENDS theme brilliantly evokes the spirit of spring, reminiscent of cherry blossoms—an essential symbol of the season in Japan. This collection showcases beloved Sesame Street characters, including Elmo, Cookie Monster, Big Bird, and Oscar, affectionately covered in vibrant shades of pink. From plush toys and charms to delightful café treats, visitors are invited to relish the joyful atmosphere this collection brings.

Explore the Merchandise Lineup

The merchandise features:

• - Pink Plush Toys in S Size: Available characters include Elmo, Cookie Monster, and Oscar, each embodying the soft, gentle pink that enhances the charm in their expressions. Each plush toy is priced at ¥4,290.
• - Plush Toy Charms: This adorable set includes Elmo, Cookie Monster, Big Bird, and Oscar, perfect for attaching to bags or pouches and priced at ¥3,190. Miniature and portable, these toys are great companions for spring outings.

These new additions perfectly balance cuteness and functionality, bringing a pop of soft pink to any environment—or even on to-go adventures.

Savor the Café Menu

In addition to shopping, the Sesame Street Market café offers a delicious selection of pink-themed treats:

• - Elmo Sakura PINK Donut: A fluffy donut coated with pink chocolate and topped with cherry blossom-inspired decorations, priced at ¥590.
• - Cookie Monster Mitarashi PINK Donut: This donut features a delightful blend of sweet and savory, infused with Mitarashi sauce and coated with pink chocolate, also priced at ¥590.
• - Big Bird Sakura An PINK Donut: A tribute to the character, this donut incorporates a delicate sakura bean paste and is beautifully designed as Big Bird’s feathers. It offers rich flavors authentic to traditional Japanese sweets for ¥590.
• - PINK Donut Box: Featuring a set of three varying pink donuts, this box is perfect for sharing with friends and family at flower viewing events, priced at ¥1,769.
• - Oscar Matcha PINK Milk: Not only is it visually striking, but it combines matcha and cherry blossom milk with a rich scoop of vanilla ice cream, creating an exquisite beverage for ¥770.
• - PINK Character Latte: Featuring limited designs of Elmo and Big Bird sharing a picnic, this delightful latte is offered iced or hot for only ¥650.

These culinary creations not only please the eyes but also provide a taste of Japan’s springtime flavors, making it a delightful experience for every visitor.

Visit Us

The PINK FRIENDS collection will be available at the following store locations starting March 19:

• - Sesame Street Market Ikebukuro Sunshine City Store
• - Urban Dock Lalaport Toyosu Store
• - Hankyu Umeda Main Store
• - Official Online Store (launching at noon on March 19)

Sesame Street Market is a unique space where people can discover the wonders of Sesame Street through shopping, dining, and workshops. The concept is designed to foster joy and discovery, allowing everyone to celebrate the vibrant world of Sesame Street. Join us this spring—and let the enchanting PINK FRIENDS collection brighten your day!