#South Korea #Seoul #Hublot #BTS #Jung Kook

Hublot Welcomes Jung Kook as Global Brand Ambassador

In an exciting announcement, Hublot has officially welcomed Jung Kook, the global superstar and member of the renowned pop group BTS, as its new global brand ambassador. The event took place in Seoul, marking a groundbreaking collaboration that unites the realms of luxury watchmaking and contemporary music.

Since its inception, Hublot has been synonymous with innovation and avant-garde designs. Known for revolutionizing the watch industry with its unique approaches, the brand has consistently pushed boundaries. The partnership with Jung Kook symbolizes a fusion of creativity and originality, reflecting both Hublot's values and Jung Kook's artistic vision.

A Meeting of Worlds

Jung Kook expressed his enthusiasm about this collaboration, recalling his experience performing the song "Dreamers" during the FIFA World Cup™ 2022, where Hublot served as the official timekeeper. This pivotal moment highlighted the profound connection between time and music, and collaborating with Hublot now feels like a natural progression in his career. He remarked, "I have always admired Hublot’s craftsmanship and their ability to carve out their distinctive path in the luxury market."

Julien Tornare, CEO of Hublot, praised Jung Kook as one of the most influential artists of his generation. Tornare noted, “Jung Kook’s precision, passion, and willingness to transcend boundaries mirror the spirit of Hublot. Just as we continually reevaluate and innovate our creations, Jung Kook embodies evolution and originality.” Welcoming Jung Kook into the Hublot family has been a moment of pride for the brand.

Beyond Aesthetics: The Essence of the Hublot and Jung Kook Collaboration

Much like Hublot, which has continually evolved through innovation, Jung Kook presents a depth that transcends his public persona. Hublot continues to reveal its essence through its mastery in watch manufacturing and the integration of materials and technologies, as exemplified by their Unico movement.

Since the launch of the Big Bang in 2005, Hublot has consistently redefined modern watchmaking. This piece not only represents a significant moment in time but also serves as a statement of the brand’s spirit. The creativity and ongoing evolution of Jung Kook's career align perfectly with the ethos embodied in Hublot’s latest offering, the Big Bang Original Unico.

The Significance of the Big Bang Original Unico

Unveiled in January 2026, the Big Bang Original Unico embodies two decades of Hublot’s mastery, combining the essence of past innovations while paving the way for the future. Each layer in this timepiece reflects the journey of Jung Kook, who has crafted his artistry song by song, experiencing continuous growth and creative exploration.

As Jung Kook continues to push artistic limits, the Big Bang Original Unico serves as a fitting companion that resonates with his individual style and artistic direction. It’s not merely a watch; it’s an extension of his creative code.

The Legacy of Hublot

Hublot made waves in 1980 by daring to combine an 18-karat gold case with rubber straps, capturing the spirit of fusion. The name Hublot, meaning “porthole” in French, derives from its iconic bezel design. The Big Bang took this concept further in 2005, achieving a blend of boldness and finesse that has redefined the watchmaking landscape.

With its disruptive approach that challenges conventional standards, Hublot's DNA is reflected not only in its popular collections but also within its proprietary movements, such as the Unico and Meca-10. This innovative engine, introduced in 2010, has become a hallmark of Hublot's identity, showcasing the brand's commitment to excellence in horology.

Through strategic partnerships and collaborations with significant sporting events, such as the UEFA Champions League, Hublot's brand story extends beyond mere timepieces. It builds a community centered around shared moments of celebration, encapsulated within the Hublot Vibes, the spirit that resonates among proud owners of Hublot watches.

In conclusion, the partnership between Hublot and Jung Kook is not just about shared popularity; it represents a deeper connection rooted in innovation, artistry, and sustainability, promising to redefine the future of both the watchmaking and music industries. The days ahead look bright as we anticipate the masterpieces that will emerge from this unprecedented collaboration.




For more information, visit Hublot.