Hisense Continues to Shine in Kantar BrandZ Global Rankings for 2025

Hisense, a prominent player in the consumer electronics and home appliances market, has once again secured its spot among the top 10 most recognized global Chinese brands as per the latest Kantar BrandZ Chinese Global Brand Builders 2025 report, released in collaboration with Google. This marks the ninth year in a row that Hisense has achieved this remarkable milestone, and it proudly stands as the highest-ranking television brand on the list, coming in at number eight.

Understanding Brand Strength

The Kantar BrandZ rankings are based on an extensive evaluation process that assesses various aspects of a brand's strength on a global scale. Factors such as financial performance, consumer perception, brand power, and international market presence are meticulously analyzed. Hisense’s success in maintaining its global foothold can be attributed to its sustained commitment to research and development, robust manufacturing capabilities, and strategic marketing efforts across 31 R&D centers, 36 industrial parks, and 64 overseas offices worldwide.

Impactful Marketing Strategies

Hisense has effectively utilized sports marketing as a significant component of its global branding strategy. A highlight of its approach was its comprehensive video campaign launched during the UEFA EURO 2024™. This campaign combined compelling storytelling with integrated product showcases, ultimately capturing the attention of diverse audiences within the realms of sports, technology, and home entertainment. Such innovative marketing efforts earned Hisense recognition at the 2025 YouTube Works Awards China, celebrating its capacity to craft influential and culturally resonant content that resonates globally.

As the company champions its visibility in the sports arena through ongoing partnerships like that with FIFA Club World Cup™ 2025, Hisense continues to elevate its brand presence. From engaging stadium advertisements featuring its cutting-edge “Hisense 100” television to offering immersive viewing experiences powered by its advanced ULED X and TriChroma Laser display technologies, the brand weaves together technology and sports branding seamlessly.

Global Brand Awareness Growth

The effectiveness of Hisense's marketing strategies is evident, with Ipsos reporting a significant increase in the company's brand awareness overseas—rising from 30% in 2018 to an impressive 56% in 2024. This growth not only highlights the expanding recognition of the Hisense brand in international markets but also emphasizes the deepening trust consumers have in its products and innovations.

Conclusion

Hisense’s continued placement within the Kantar BrandZ Chinese Global Brand Builders ranking serves as a testament to its dynamic evolution in the consumer market, achieved through consistent innovation, savvy marketing, and strong connections with customers around the globe. Established in 1969, Hisense has grown to be a recognized leader in the home appliance and consumer electronics industry, with operations extending over 160 countries. It specializes in high-quality multimedia products, appliances, and intelligent IT solutions. Recognized for its impact in the television industry, Hisense ranks as the second largest in total TV volume shipments globally from 2022 to 2024 and holds the position of the number one brand in the 100-inch and larger TV segment (2023-Q1 2025). Furthermore, as the inaugural official partner of the FIFA Club World Cup 2025™, Hisense establishes itself as a brand dedicated to enriching the global sports landscape and its audiences.