Strategic Partnership Between Material Links and Paldia
On July 8, 2025, Material Links, a subsidiary of Material Group, based in Minato, Tokyo, has announced a strategic partnership with Paldia, a marketing support company specializing in promotional campaigns, also located in Tokyo. This collaboration aims to boost communication and logistics efforts within the realms of social commerce and e-commerce, particularly via platforms like TikTok Shop, a service that began its operation in Japan in June 2025.
Background of the Partnership
As the digital landscape evolves, platforms such as TikTok Shop herald a new era of discovery-driven e-commerce. LIVE commerce, alongside rich video content, transforms the way consumers interact with brands, turning social media into modern marketplaces. Paldia, with extensive experience managing over 10,000 campaigns, stands out for its ability to deliver seamless promotional solutions, making it an ideal collaborator for Material Links. This partnership not only addresses the rapidly changing market dynamics but also emphasizes the importance of integrated campaigns combining social media promotion with logistics and user engagement strategies.
Overview of Service Collaboration
Material Links brings a unique blend of public relations and creator-centered thinking to the table. Their comprehensive services include planning communication strategies, content creation, LIVE streaming, and ad management. Through this partnership, three key functionalities of Material Links will be significantly enhanced:
1.
Promotion Before and After LIVE Streaming
- Designing and executing promotional campaigns linked to LIVE broadcasts across platforms.
- Management of promotion campaign offices to streamline operations.
- Creation of systems and creative materials related to the campaigns.
2.
Logistical Support
- Assistance with shipping products to customers.
- Ensuring proper packaging during the shipping process.
3.
Repeat Business and Customer Engagement
- Developing strategies centered around LINE to engage purchasing customers and integrate data.
- Launching various social media accounts (TikTok, LINE, Instagram, X, Facebook) to enhance brand presence.
About Paldia
Paldia specializes in marketing support in the promotional domain, providing comprehensive services from campaign planning to operational management and logistics support. Their impressive track record includes implementing strategies linked with LINE and other social media platforms, thereby empowering companies to effectively execute promotional activities.
About Material Links
Material Links focuses on creating innovative buying experiences within the realms of social commerce and e-commerce. By leveraging frameworks from platforms like TikTok Shop, they promote engagement and action between brands and consumers, driven by creative marketing solutions.
About Material Group
Material Group is a specialized business collective dedicated to supporting comprehensive communication across various sectors. Their mission involves contributing to client success by solving business challenges and strengthening ties with society. With a vision of igniting passion for individuality and reshaping values and norms, they aim to maximize potential and build positive relationships between brands and stakeholders.
Company Overview
Material Group, Inc.
- - Established: August 18, 2014
- - CEO: So Aozaki
- - URL: Material Group
- - Location: Ark Mori Building, 35th floor, 1-12-32 Akasaka, Minato, Tokyo
- - Sector: Management and oversight of group business strategies.
Material Links, Inc.
- - Established: August 18, 2014
- - Representatives: Momoko Kameyama, Kevin
- - URL: Material Links
- - Location: Ark Mori Building, 35th floor, 1-12-32 Akasaka, Minato, Tokyo
- - Focus: Marketing support for social commerce and e-commerce.
Paldia, Inc.
- - Established: April 9, 1996
- - CEO: Yusuke Okawa
- - URL: Paldia
- - Location: 8th floor, JRE Ginza San-Chome Building, 3-15-10 Ginza, Chuo, Tokyo
- - Activity: Planning, execution, and management of various campaigns.