#Japan #Tokyo #Kewpie #Vegetables #SALAD de SMILE

Kewpie's Fun Vegetable Experience Campaign

Kewpie Corporation, based in Shibuya, Tokyo, is thrilled to announce its latest initiative aimed at promoting healthy eating habits among children and their families. Starting this summer, the "Kewpie - Enjoying Vegetables More Deliciously and Happily: SALAD de SMILE Campaign" invites families to take part in engaging vegetable harvesting and cooking activities at home.

Exciting Campaign Overview

The campaign seamlessly integrates fun with learning, making it perfect for summer vacation projects and diary entries. Participants who purchase designated Kewpie products will be able to enter a draw to win exclusive merchandise that facilitates home vegetable experiences. The primary goal is to encourage children to develop a fondness for vegetables through hands-on activities like planting, harvesting, and cooking their produce.

The campaign first launched in 2021 and has gained immense popularity over the years, marking its fourth iteration this year. To improve accessibility for participants, Kewpie has decided to divide the entry deadlines into two rounds. Winners from the first round will receive their prizes by late July, allowing them to utilize their kits during summer breaks. Furthermore, the eligible products for participation have been expanded, making it easier for families to join in.

Prize Categories

A Course:
This category offers a home vegetable growing experience kit accompanied by an original recipe book. The kit includes a charming egg-shaped planter made from 51% recycled eggshell material, soil, and seeds for two types of vegetables—making it easy for families to start their growth journey immediately.

B Course:
The second prize option consists of a parent-child apron set made from fabric dyed using unused parts of vegetables, such as cabbage leaves and cores, plus an original recipe book. Children can personalize their aprons using fun patches featuring "Kewpie and Vegetable Friends,” available in ten different designs.

Commitment to Health

Kewpie has consistently engaged in initiatives designed to help children overcome their aversion to vegetables. This involves researching ways to reduce bitterness in vegetables, offering meal suggestions, and conducting educational activities related to vegetable consumption. The company's continued commitment aims to foster familiarity and joy around vegetables, ensuring children can lead healthier, happier lives filled with delicious meals.

Campaign Details

Visit the campaign website to participate: Kewpie SALAD de SMILE Campaign

Receipt Submission Period:
June 2, 2025 - August 31, 2025

Entry Deadlines:

• - First Round: June 30, 2025
• - Second Round: August 31, 2025

Prize Details:

• - A Course: 500 winners for the first round, 1,500 for the second round.
• - B Course: 250 winners for the first round, 750 for the second round.

Entry Methods:

• - A Course: Purchase one product for one entry.
• - B Course: Purchase two products for one entry.

By Mail: Attach the purchase receipt to a postcard with your address, name, and desired course, and send it to:

• - Kewpie - SALAD de SMILE Campaign, P.O. Box 267, Ginza Post Office, 100-8691, Japan.

Online Submission: Capture a photo of your receipt and submit it on the campaign's website.

Eligible Products Include:

• - Kewpie Mayonnaise (over 200g)
• - Kewpie Half
• - Kewpie Low-Calorie
• - Kewpie Zero Non-Cholesterol
• - Kewpie Dife
• - Kewpie Flaxseed Oil Mayonnaise
• - Kewpie Fitte
• - Kewpie Egg Care (No Eggs)
• - Kewpie Mustard Mayonnaise
• - and more!

Certain products may not be available at all retailers.

Winner Announcement:
Winners will be selected randomly, with prize shipments commencing in late July for the first round and early October for the second round.

Inquiries:
For further questions, contact the campaign office at 0120-188-517 (toll-free). Available from 10 AM to 5 PM, excluding weekends and holidays.