#Japan #Shibuya #Kewpie #Qummy #VEGE WEEK

VEGE WEEK 2025: A Wholesome Salad Experience

Kewpie Corporation, headquartered in Shibuya, Tokyo, is thrilled to announce the upcoming “VEGE WEEK,” scheduled from September 6 to September 12, 2025. This exciting initiative will take place on the official food e-commerce site, Qummy. As part of this event, participants will receive a complete set of ingredients for seven nutritious meals. The goal is to enhance participants' diets through online lessons and a LINE open chat, fostering a community focused on healthier eating habits.

What is Qummy?

For those unfamiliar, Qummy is Kewpie's official online platform, which aims to make healthy eating accessible and enjoyable. It features a variety of resources, including recipes and guidance for incorporating more vegetables into daily meals. Learn more about Qummy here.

The Experience of VEGE WEEK

In its eighth edition, VEGE WEEK encourages participants to indulge in delicious, body-friendly salads. The theme for this year is “Colorful Salad Plates,” promoting a fun way to enjoy a variety of vegetables throughout the week. Each day of the event will focus on different aspects of preparing and enjoying nutritious salads, allowing individuals to discover new flavors and eating habits.

The event will be led by Kento Tashiro, popularly known as the “Salad Prince,” who has been building awareness about the importance of nutrition through salad-focused events across the country. His recipes are designed to be simple yet delicious, making it easy for busy individuals to integrate them into their daily lives. The guidance provided is intended not only to enhance enjoyment of meals but also to inspire participants to reassess their overall dietary balance.

For more insights, check out an interview with the instructor, where he shares his favorite tips for maintaining a healthy lifestyle.

Interactive Lessons and Community Engagement

In addition to the traditional LINE open chat for participants, this year’s event will kick off with a special Zoom lesson on the first day. Participants will have the opportunity to interact with Kento Tashiro in real-time, gaining insights into his daily eating habits, tips for meal prep, and explanations of his recipes. This unique interaction enhances the learning experience by allowing participants to ask questions and engage directly with the instructor.

What’s Included?

Each participant will receive a package containing all ingredients and recipes for seven meals, alleviating the stress of meal planning. It’s a chance to experience the joy of consuming vegetables easily and enjoyably, ensuring a healthy week filled with delicious dishes. The event is also a collaboration with “Women’s Health,” a lifestyle web magazine focusing on fitness, healthy eating, and wellness.

Event Details

• - Event Name: VEGE WEEK 2025: A Wholesome Salad Experience
• - Date: September 6, 2025 - September 12, 2025
• - Content: Seven meal ingredient sets, LINE open chat interactions, and Zoom lessons
• - Participation Fee: Early bird price of 7,928 JPY (incl. tax, 500 JPY off) for orders by August 28, 2025; Regular price of 8,428 JPY (incl. tax) for orders by September 2, 2025
• - Ordering Period: August 25, 2025, at 12:00 - September 2, 2025, at 23:59 (available on Qummy)
• - Delivery Date: September 6, 2025, morning delivery is essential
• - Details Page: Event Information

How to Participate

To join VEGE WEEK, simply order the “VEGE WEEK Special Set” from Qummy within the specified sales period. After ordering, participants will receive emails with access links for the Zoom lesson and LINE chat prior to the event start.

Note

Ensure that the delivery date is specified for the morning of September 6. Some ingredients may have short shelf lives and not all items may be included in the delivered package; participants will need to source a few items themselves.

Embrace the beauty of vibrant vegetables to enhance your dining experience! Strive for a balanced diet that brings health and happiness. Kewpie is committed to sharing the charm of salads and contributing to global health through nutritional goodness.

For more insights, visit Kewpie's Salad First initiative.