#Japan #Tokyo #AI Marketing #LANY #Large Language Model

LLMO Diagnostic: A Game Changer for Brands in the AI Era

In the ever-evolving landscape of digital marketing, companies are faced with new challenges brought about by the rise of generative AI technologies, including ChatGPT. LANY Inc., based in Shibuya, Tokyo, has responded to this shift by launching its LLMO (Large Language Model Optimization) diagnostic tool in July 2025. Just two months post-launch, this innovative service has been utilized by over 100 businesses, reflecting a growing recognition of the significance of optimizing brand visibility in AI-driven environments.

The Surge in AI Adoption

Since the introduction of ChatGPT, the use of generative AI in business has skyrocketed, dramatically changing how consumers search for and evaluate products and services. No longer relying solely on traditional search engines, potential customers are increasingly engaging with AI platforms to learn about and compare offerings. This evolving consumer behavior has created a pressing marketing challenge for businesses: "How can we ensure our brand is recognized and chosen by AI systems?"

LANY’s LLMO diagnostic tool is designed to meet this challenge head-on, helping organizations navigate the complexities of AI interaction. The overwhelming interest in the diagnostic service indicates that many companies are keenly aware of the importance of integrating LLMO strategies into their marketing efforts and are eager to take proactive measures.

Industry Insights: Leading Sectors Embrace LLMO

Among the 100 companies that have adopted the LLMO diagnostic, the top sectors include finance, human resources, and IT. These industries, known for their high-involvement products and services, tend to engage in meticulous comparisons before making informed decisions. The considerable inquiries from these fields showcase a heightened awareness and demand for LLMO services.

Transitioning to Implementation: The Rise of LLMO Consulting

Along with the diagnostic tool, LANY offers LLMO Consulting services aimed at helping businesses tackle the challenges identified through the diagnostic assessments. An increasing number of companies are moving from diagnosis to action, as they recognize the pivotal role that LLMO strategies play in establishing themselves as thought leaders in the AI marketplace.

Our consultancy leverages insights garnered from years of SEO expertise, enhancing not just the quality of LLM training data but also incorporating strategic PR initiatives. This integrated approach aims to build brands that resonate with both AI systems and end-users, ensuring they are recognized as preferred choices in an increasingly competitive landscape.

LANY's Vision for LLMO

Despite the potential benefits, LANY acknowledges that the current utilization rate of AI search systems like ChatGPT and Gemini remains relatively low compared to traditional search engines like Google. Thus, businesses might not see immediate returns from implementing LLMO strategies.

LANY recommends focusing on two key initial steps:
1. Assessing Your Position: Understanding your current standing in the AI search ecosystem relative to your competitors.
2. Integrating Existing Strategies: Beginning to adapt current SEO and PR efforts to be cognizant of LLMOs.

Whether companies should invest heavily in LLMO strategies or initially focus on modifying existing practices is a discussion LANY is prepared to facilitate through its diagnostic service.

Establishing the LANY LLMO Lab

As a leading entity in the LLMO field, LANY has ventured not only into consulting but also into research and development. The establishment of the LANY LLMO Lab highlights our commitment to innovation. Comprising data scientists, LLM researchers, and specialists from branding and public relations, this dedicated team continuously analyzes emerging LLM algorithms and the latest scholarly research. This ensures that we provide our clients with cutting-edge, effective strategies tailored to their needs.

Learn More About Our Free LLMO Diagnostic

LANY continues to offer a free LLMO diagnostic service for businesses interested in understanding how their brand is perceived in the AI landscape. Companies can discover how their brand names and services are referenced by AI, and how they stand against competitors within the space. Interested parties are encouraged to reach out for further information.

Understanding LLMO

LLMO (Large Language Model Optimization) aims to enhance brand visibility within generative AI platforms by optimizing content and positioning so that LLMs can naturally include a company in their responses to user queries. This represents a forward-thinking marketing strategy crucial for modern business success.

About LANY Inc.

LANY Inc. is dedicated to helping businesses achieve success in digital marketing through a comprehensive range of services, including SEO, internet advertising, and now LLMO strategies. We strive to foster growth in our clients’ operations while ensuring they are equipped for the future of marketing.

• ---

For further inquiries regarding LANY's offerings or the LLMO diagnostic tool, please reach out to our PR representative, Kurogi, at [email protected]. Additional information can be found by visiting LANY's official website.