Celebrating 10 Years of Glamore: Introducing the New 'Mermaid' Color for the Glamore Bra

Celebrating a Decade of Glamore

The brand Glamore, produced by E-Gate Inc. based in Fukui, Japan, celebrates a milestone—its 10th anniversary. Having sold over 1.39 million pieces by May 2025, the ‘Glamore Bra’ resonates with women seeking to embrace their beauty and confidence. To commemorate this significant moment, Glamore is introducing three new colors in two phases, with the first featuring the stunning 'Mermaid' color on October 3rd.

The Glamore Bra’s journey began with one dedicated designer who wanted to address the unique challenges women face regarding body changes after childbirth. The bra has garnered widespread acclaim, winning the coveted title of 'Shop of the Year' on Rakuten for two consecutive years and accumulating more than 7,000 reviews with an impressive average rating of 4.47.

The Unique Features of Glamore Bra

The Glamore Bra is designed to adapt to the needs of women at various stages of life, providing support without sacrificing comfort. The standout feature is its ability to accommodate natural breast shapes while maintaining a flattering silhouette throughout the day. Users have reported a satisfaction rate of 96.4%, showing the brand's commitment to quality and comfort.

The newly launched 'Mermaid' color shines with delicate golden glitter threads that mimic the sparkle of water, making it particularly suitable for blue skin tones. This premium color also maintains functional aspects, with a design that securely holds breast tissue thanks to the wide side panels. Moreover, upcoming releases, including 'Sheer Brown' and 'Sheer Gray' for the second anniversary phase, aim to broaden the color palette even further.

Fun and Functional Sets

One aspect that adds to the appeal of the Glamore Bra is its compatibility with various types of stylish underwear. Whether one prefers standard panties, thongs, or lace hip-huggers, there are options available to match the Glamore Bra seamlessly, encouraging a boost in self-motivation and style. With a comprehensive palette of 18 colors, the launch of the 'Mermaid' serves as a reminder of the brand’s innovative approach to celebrating femininity.

Glamore: A Brand With a Heart

At the core of Glamore’s philosophy is their dedication to supporting women through regular life transitions. Since its inception in 2013, the brand has evolved from a humble online shop to a reputable name in the fashion industry. The launch of the Glamore Bra in 2015 was inspired by real-life experiences and the desire to assist women in overcoming their frustrations with existing lingerie.

Glamore has proven its worth in the market, with a loyal customer base validating the quality and comfort of their products. With the official website and numerous e-commerce platforms, customers can easily access the Glamore Bra and related products.