#Japan #Kawasaki #Kanagawa #Mentaiko #Shinki

Experience the Unique Nomizu Mentaiko!

In an exciting first for the industry, Shinki’s Nomizu Mentaiko will be making its debut at the Marui Family Mizoguchi event space from September 10 to 16, 2025. This limited-time pop-up will allow customers to experience the rich and concentrated flavors of this unique spicy cod roe, which is typically only available through their online shop.

Shinki, based in Fukuoka, prides itself on producing Nomizu Mentaiko entirely by hand. This method ensures that every bite delivers a burst of flavor, with a spicy kick that keeps fans coming back for more. Customers are encouraged to sample this exciting product in person—something that is often challenging to replicate online.

What Sets Nomizu Mentaiko Apart?

Unlike most traditional mentaiko that incorporates sake or shochu in the seasoning process, Shinki's Nomizu Mentaiko utilizes only the natural moisture drawn from the fish eggs. This allows for a more intense and rich taste, promising a mouthful of umami with every bite. It’s a perfect blend of sweetness and spiciness that you won’t want to miss.

Shinki’s founder, Maki Toyonaga, embarked on this journey with the intention of preserving her grandmother's treasured recipe. Growing up with her grandmother’s homemade mentaiko, she developed a deep love for the dish. Driven by the desire to share this culinary gem with a wider audience, Maki underwent a year of training before launching Shinki's production. The name “Shinki” not only represents her commitment to quality but also honors her family heritage.

Pop-Up Event Details

From September 10 to 16, visitors at Marui Family Mizoguchi will have the opportunity to purchase various sizes of mentaiko. The available product range includes:

• - Home-use package (400g) for 4,400 JPY
• - Gift package variants (150g, 250g, 400g) tailored for special occasions.

You’ll also find exclusive offer coupons by connecting with the LINE account at the pop-up shop, providing an immediate 10% discount for your purchases.

Product Offerings

• - Home-use Packages: (150g) 1,900 JPY, (250g) 2,900 JPY, (400g) 4,400 JPY
• - Gift Packages: (150g) 2,400 JPY, (250g) 3,700 JPY, (400g) 5,700 JPY

Each package contains high-quality cod roe with a crunchiness and visual appeal that makes them perfect gifts.

Why Choose Shinki’s Nomizu Mentaiko?

The meticulous crafting process is done entirely by hand, from the production to packaging. Maki shares that her grandmother always emphasized the importance of “love” in cooking, words she carries with her in each batch she creates. This commitment to quality is what makes Shinki’s mentaiko stand out, even earning a spot among delightful gifts for friends and family.

Moreover, with an aim to provide affordable shipping, Shinki offers competitive rates for delivery, ensuring you can enjoy this delicacy nationwide.

About Shinki

Founded in February 2025, Shinki is dedicated to manufacturing and selling Nomizu Mentaiko while keeping traditional family recipes alive. Maki's passion for maintaining her grandmother's culinary legacy shapes the essence of Shinki’s brand.

For more information, visit Shinki’s online shop. Don’t miss out on the opportunity to try this exceptional mentaiko in person at Marui Family Mizoguchi from September 10 to 16!