NOMU Recognized as One of the Top 100 Companies Shaping Future Markets

NOMU: Pioneering the Future of Personalization in Beverage

NOMU ENTERPRISE LLC, headquartered in Shibuya, Tokyo, has recently been selected as one of the Top 100 Companies Shaping Future Markets by Nikkei Cross Trend for 2026, marking a significant milestone in the industry. This accolade highlights the company’s innovative approach to offering a personalized drinking experience, aligning with the growing consumer demand for tailored products.

About the Recognition

Nikkei Cross Trend introduced its Top 100 Companies Shaping Future Markets feature in 2019, selecting standout firms each December based on extensive research involving venture capitalists, startup support entities, and interviews with industry experts. Over 400 companies are evaluated through three criteria: novelty (new market creation), marketability (growth prospects), and social impact (life-changing innovations). From this extensive analysis, NOMU emerged as a leader in the food and beverage sector, demonstrating its commitment to sustainability alongside its unique drinking experiences.

A total of ten sectors were considered, including commerce, marketing digital transformation, entertainment, health and wellness, and more. NOMU stood out for its innovative approach to creating individual drink experiences tailored to personal preferences. This also includes a focus on tackling environmental challenges, significantly enhancing its industry position among numerous contenders.

Innovative Personalized Drinking Experience

As lifestyles diversify, the demand for personalized food and beverage options is on the rise. Technology plays a crucial role here, not only in catering to individual tastes but also in addressing crucial matters like food waste reduction. The food tech sector is thus witnessing a significant growth trajectory.

To address these trends, NOMU has developed the innovative NOMU POD, a reusable cup drink machine that allows users to customize their beverages. With over 200 drink options available, users can adjust sweetness levels, add flavors, and even incorporate supplements based on their health needs. This unique offering allows for more than a million combinations, empowering users to create their ideal drink.

Moreover, NOMU POD sets a global precedent as the first automatic vending machine to utilize reusable cups, contributing to reduced plastic waste and supporting a circular economy. The company’s commitment to sustainability is underscored by its partnership with Yokohama City as of September 2025, where they installed the first machine in the city hall to initiate verification tests aimed at enhancing user experience.

Future Developments and Vision

Looking ahead, NOMU plans to expand its personalized drink offerings into various formats. Following the success of the NOMU POD, the company is set to open multiple experience stores, bringing innovative drink experiences to a broader audience. Collaborations with artists and creators for merchandise are also in the pipeline, fostering an entertaining and unique selling proposition.

NOMU is not just focusing on domestic growth but is also exploring international markets. The goal is to present its personalized drink concept globally through market research and localized strategies, ensuring that diverse global consumers can experience the innovation.

With the guiding principle of Freedom in Every Sip, NOMU harnesses technology to make every drink moment enjoyable, allowing users to embrace creativity and connection in their daily lives. By providing uniquely personalized beverage experiences, NOMU aims to generate joy and creativity while enhancing social connections worldwide.

Company Overview

- Name: NOMU ENTERPRISE LLC
- CEO: Maki Morikuni
- Founded: October 2023
- Headquarters: 6-23-4 Jinguumae, Shibuya, Tokyo
- Mission: Development and sale of vending machines, IoT devices, food, beverages, and wellness products; planning and operation of cafes.
- Website: NOMU Company

Through its innovative approach and focus on sustainability, NOMU is set to redefine the beverage experience and contribute positively to the world around us.