Andrew Springate Appointed as the New CMO of Horizon Family Brands
Horizon Family Brands has announced the appointment of Andrew Springate as its new Chief Marketing Officer (CMO), a significant move that aims to bolster the marketing and branding strategies of its well-known organic brands. Springate, who brings over 25 years of experience in the food and beverage industry, is set to play a pivotal role in driving growth for Horizon Organic and Wallaby Organic, both leaders in the organic sector.
With his extensive background specifically in the beverage industry, Springate's arrival is anticipated to pave the way for transformative marketing efforts within Horizon Family Brands. His previous role as CMO at Keurig Dr Pepper (KDP) saw him elevate Dr Pepper to become one of the top soft drink brands in the United States. This success was achieved through strategic innovation and compelling marketing campaigns that resonated well with consumers. His strategic vision aligns with Horizon's mission of promoting well-being through quality organic products.
In his new role, Springate will lead crucial marketing initiatives, oversee innovation, conduct consumer insights analysis, and guide research and development efforts. His focus will be on collaborative relationships with the sales team to accelerate brand growth, a key objective for the company as it looks to expand its market presence. Tyler Holm, CEO of Horizon Family Brands, expressed excitement about Springate’s leadership. He emphasized that Springate's proven track record in cultivating strong brands and forming highly engaged teams makes him a valuable asset.
Springate's approach to marketing emphasizes understanding consumer needs and leveraging deep insights to shape brand strategies. At KDP, he managed various roles, including senior vice president of marketing and strategic planning, where he demonstrated a remarkable ability to cultivate successful marketing strategies across a broad portfolio. His educational background includes an MBA from Harvard Business School, reinforcing his expertise and commitment to excellence in the industry.
Moreover, Springate has contributed to the beverage industry through his role on the Board of Directors for the American Beverage Association, where he served as Vice Chair. His accolades include being named in Campaign's 2024 "CMO 50" as well as receiving recognition from Ad Age as the Marketer of the Year for his noteworthy achievements with Dr Pepper.
In a statement about his new position, Springate remarked on Horizon Organic's significant role in the organic dairy sector as the largest USDA-certified brand worldwide. He expressed enthusiasm for deepening connections with consumers, aiming to enhance the brand's impact in the marketplace.
Horizon Family Brands is recognized not only for its market-leading products like Horizon Organic and Wallaby Organic but also for its commitment to inspiring healthier living. With Springate at the helm of its marketing strategy, there is great anticipation regarding the future innovations and growth of these legacy brands as they continue to set industry standards within the organic movement.
To learn more about Horizon Family Brands and its dedication to fostering healthier living, visit their official website.
Source: Horizon Family Brands, PRNewswire
With his extensive background specifically in the beverage industry, Springate's arrival is anticipated to pave the way for transformative marketing efforts within Horizon Family Brands. His previous role as CMO at Keurig Dr Pepper (KDP) saw him elevate Dr Pepper to become one of the top soft drink brands in the United States. This success was achieved through strategic innovation and compelling marketing campaigns that resonated well with consumers. His strategic vision aligns with Horizon's mission of promoting well-being through quality organic products.
In his new role, Springate will lead crucial marketing initiatives, oversee innovation, conduct consumer insights analysis, and guide research and development efforts. His focus will be on collaborative relationships with the sales team to accelerate brand growth, a key objective for the company as it looks to expand its market presence. Tyler Holm, CEO of Horizon Family Brands, expressed excitement about Springate’s leadership. He emphasized that Springate's proven track record in cultivating strong brands and forming highly engaged teams makes him a valuable asset.
Springate's approach to marketing emphasizes understanding consumer needs and leveraging deep insights to shape brand strategies. At KDP, he managed various roles, including senior vice president of marketing and strategic planning, where he demonstrated a remarkable ability to cultivate successful marketing strategies across a broad portfolio. His educational background includes an MBA from Harvard Business School, reinforcing his expertise and commitment to excellence in the industry.
Moreover, Springate has contributed to the beverage industry through his role on the Board of Directors for the American Beverage Association, where he served as Vice Chair. His accolades include being named in Campaign's 2024 "CMO 50" as well as receiving recognition from Ad Age as the Marketer of the Year for his noteworthy achievements with Dr Pepper.
In a statement about his new position, Springate remarked on Horizon Organic's significant role in the organic dairy sector as the largest USDA-certified brand worldwide. He expressed enthusiasm for deepening connections with consumers, aiming to enhance the brand's impact in the marketplace.
Horizon Family Brands is recognized not only for its market-leading products like Horizon Organic and Wallaby Organic but also for its commitment to inspiring healthier living. With Springate at the helm of its marketing strategy, there is great anticipation regarding the future innovations and growth of these legacy brands as they continue to set industry standards within the organic movement.
To learn more about Horizon Family Brands and its dedication to fostering healthier living, visit their official website.
Source: Horizon Family Brands, PRNewswire
Topics Consumer Products & Retail）
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