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Matas and Algonomy Join Forces to Boost Personalized Recommendations for Kicks

In a significant move towards enhancing customer experiences, Matas, Denmark's leading beauty and wellness chain, has announced the expansion of its partnership with Algonomy, a pioneer in AI-driven personalization and customer engagement solutions. This collaboration is particularly aimed at improving personalized product recommendations for Kicks, a prominent beauty retailer in Sweden.

With Algonomy's Recommend™ platform, Matas has successfully offered tailored product suggestions on its digital platforms over the past seven years. This initiative has proven effective in driving customer engagement and conversion rates. Now, with the inclusion of Kicks into this collaboration, the Recommend™ solution is set to enhance the shopping experience by providing personalized product recommendations to Kicks' customers as well.

The Power of AI in Personalization

The Recommend™ platform utilizes advanced machine learning models to deliver contextually relevant product suggestions across various customer touchpoints. These touchpoints include digital platforms like websites, mobile apps, email communications, social media channels, SMS communications, and even physical stores. Businesses utilizing Recommend™ can apply pre-built algorithms, customize their models, and refine recommendations through ongoing marketing rules, personalization, and optimization processes.

Peter Hestbæk, Senior Vice President of Digital Sales and Marketing at Matas, expressed his enthusiasm, stating, "Algonomy's Recommend™ solution has been instrumental in helping us provide personalized experiences to our customers. The platform's ability to analyze customer behavior and deliver relevant recommendations has significantly increased our engagement and sales. We are excited to extend this collaboration to Kicks to provide the same level of personalized service to our Swedish customers."

Strengthening Customer Loyalty

Manoj Agarwal, Chief Operating Officer at Algonomy, commented on the significance of this collaboration by saying, "Our partnership with Matas highlights the power of personalization in driving customer loyalty and engagement. We are thrilled to extend this collaboration to Kicks, a brand that shares Matas' commitment to delivering exceptional customer experiences. With Algonomy's Recommend™ solution, Kicks will be able to provide highly relevant and personalized recommendations to its customers, further solidifying its position as a leader in the Swedish beauty and wellness market."

About Algonomy

Algonomy specializes in helping consumer businesses maximize customer value through decision-making automation throughout their retail business lifecycle. They provide AI-based solutions for e-commerce, marketing, merchandising, and supply chain management. Recognized as a trusted partner by over 400 leading brands, Algonomy has global operations across more than 20 countries. Their innovations have received accolades from renowned industry analysts like Gartner and Forrester. For more details, visit www.algonomy.com.

About Matas

Matas stands as Denmark's leading beauty and wellness chain, offering a vast range of beauty, health, and personal care products. With a strong commitment to innovation and customer satisfaction, Matas continues to set the benchmark for retail excellence in the region.

About Kicks

Kicks is a leading beauty retailer in Sweden, offering a carefully curated selection of beauty, health, and personal care products. Emphasizing customer experience, Kicks is dedicated to helping its customers look and feel their best.

Through this partnership, Matas and Algonomy aim to redefine the shopping experience in the beauty and wellness sector, proving once again the importance of personalized services in today's retail landscape.