Discover the Exciting New HI-CHEW® Getaway Mix in Miami Airport Experience

HI-CHEW® Gets a Flavorful Twist with the New Getaway Mix in Miami



HI-CHEW®, renowned for its fruity and chewy candy, is on a mission to take your taste buds on a thrilling journey with the introduction of their new Getaway Mix. This flavorful assortment brings together three vibrant, internationally-inspired flavors: Mango Chamoy, Mai Tai, and Yuzu Lime. Each flavor promises to ignite a sense of adventure, appealing to candy enthusiasts and travelers alike.

In celebration of this exciting new product, HI-CHEW® is launching the Getaway Mix Layover, an immersive pop-up experience at Miami International Airport (MIA). From March 21st to March 31st, travelers moving through Terminal D will have the chance to sample these unique flavors, meet the brand’s charming mascot, Chewbie, and engage in interactive activities while enjoying special Giveaways.

Unpacking the Flavors of Getaway Mix


1. Mango Chamoy: This delicious flavor masterfully combines the sweetness and tartness of ripe mango, enhanced with a hint of spice that builds with every chew.
2. Mai Tai: A tribute to the iconic vacation drink, this flavor is a delicious blend of popular tropical fruits, inviting you to relive summer vibes.
3. Yuzu Lime: Featuring the tangy punch of Japanese yuzu citrus complemented by zesty lime sweetness, this flavor is perfect for those wanting to experience something exhilarating.

These flavors not only cater to adventurous palates but also reflect a growing trend in flavor exploration among consumers. HI-CHEW®’s commitment to innovation means they are constantly expanding their offerings, providing delightful treats that appeal to everyone’s taste.

An Immersive Pop-Up Experience


At the Getaway Mix Layover, travelers won't just get a taste of the new flavors. The pop-up will transport them to a world reminiscent of the cheerful packaging of the HI-CHEW® Getaway Mix, creating an ambiance that evokes thoughts of adventure and travel. Right next to gates D24 and D25, visitors will find themselves stepping into a hot air balloon-themed photo experience, allowing them to pick a virtual backdrop of their dream travel destination. This digital postcard can be shared with friends or on social media, adding a fun layer to their airport experience.

In addition, supersized sampling stations will provide visitors the chance to try the Getaway Mix and take some delicious chewy treats along for their journey. Participants who register for the Chew Crew will receive themed giveaways, choosing between a HI-CHEW® Luggage Tag or stickers, making this event a sweet stop before their travels.

About HI-CHEW®


As a product that melds tradition with innovation, HI-CHEW® reflects the candy-making legacy of Morinaga America, Inc. Established in the US in 2008, Morinaga features a rich history dating back to 1899 in Japan. The brand has become incredibly popular in the United States, known for its commitment to using concentrated fruit juices, minimal artificial colors, and gluten-free ingredients in their products. HI-CHEW® continues to thrive as a beloved candy, capturing a growing audience with new flavors and unique formats.

So, if you find yourself passing through MIA this spring break, don’t miss the chance to dive into the delightful flavors of the HI-CHEW® Getaway Mix and create unforgettable memories before your next adventure begins!

Topics Consumer Products & Retail)

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