#Canada #Toronto #Holiday Campaign #Seth Rogen #Roots

Roots Teams Up with Seth Rogen for 2025 Holiday Campaign

Roots, the iconic Canadian outdoor lifestyle brand, has announced that actor and producer Seth Rogen will be the face of its Holiday 2025 campaign. With a legacy spanning over five decades, Roots is renowned for its high-quality leather goods and comfortable apparel, all imbued with a uniquely Canadian identity, exemplified by its emblematic maple leaf.

Embracing the theme "Anything Roots," the campaign combines humor and warmth, aiming to evoke a sense of nostalgia during the holiday season. Rogen, a beloved figure known for his comedic talent and authenticity, is cast as the Roots Holiday Concierge. His role is to navigate a flurry of customer inquiries, providing entertaining yet thoughtful gift suggestions that reflect the cozy, quintessentially Canadian spirit. From last-minute shopper crises to the traditional sibling gift confusion, Rogen’s character offers hilarious yet heartfelt advice that resonates deeply with the audience.

Leslie Golts, the Chief Marketing Officer of Roots, expressed excitement about the collaboration, stating, "Seth embodies the warmth, creativity, and authenticity that Roots stands for. For over 50 years, we've celebrated individuals who remain true to their roots—a fitting sentiment for the holidays. This campaign pays tribute to the traditions and quirks that make this season feel like home."

In a light-hearted moment from the campaign, Rogen humorously declares, "When it comes to holiday gift shopping, get them anything Roots – they'll be psyched!" This reinforces Roots' image as the go-to brand for meaningful gift-giving during the festive season.

The creative vision behind the campaign was brought to life by Roots' Image Director, Micah Cameron, alongside Creative Director Joey Gollish. Directed by Josh Locy and beautifully photographed by Jacq Harriet, the campaign captures the essence of holiday chaos and the joy of connecting with loved ones across borders and generations. The initiative aims not just to sell products but to share the feelings of warmth and community that the holiday season embodies.

For fans looking for that perfect gift idea, Roots encourages them to call their dedicated Holiday Hotline at 1-855-ANY-THNG (269-8464) or visit select Roots locations across Canada for a hands-on experience. The Roots x Seth Rogen Holiday 2025 campaign will be featured on various platforms, including out-of-home advertising, social media channels, and streaming services like Netflix, Prime Video, and Spotify. Additionally, it will be showcased in Roots retail stores and on their website, roots.com.

Customers can now shop Rogen's featured looks from the campaign, which are available both in-store and online, complete with curated gift guides that make holiday shopping a breeze. Established in 1973, Roots has transformed from a small cabin in northern Canada into a globally recognized brand, boasting over 100 stores in Canada and extending its reach through various international markets, including a presence on Tmall.com in China.

With an extensive range of products—including apparel for men, women, children, and everything in between—Roots prioritizes comfort, quality, and durability, ensuring that each piece is crafted for everyday adventures. The brand also engages in wholesale activities and collaborates with selected licensees for enhanced brand visibility across major retailers.

In summary, the Roots Holiday 2025 campaign starring Seth Rogen is a celebration of authentic Canadian spirit, intertwining humor with heartfelt traditions that make the holiday season special. It invites everyone to embrace the joy of thoughtful gift-giving and to keep their roots close, no matter where they are in the world.