Smoothie Studio's AI Video Production Approach Highlighted on NHK

Smoothie Studio, an emerging leader in AI-driven video production, gained attention recently when its innovative work was showcased on NHK’s program "Mimi Yori! Kaisetsu". The episode underscored the growing reliance on generative AI in the creative industry while addressing essential concerns regarding rights protection around the use of actors' images, videos, and voices.

As the use of generative AI technology becomes widespread, the potential for unauthorized use of personal likenesses becomes a pressing issue. The program highlighted the vital role of rights protection in AI video production, showcasing a short drama entirely created using generative AI that Smoothie Studio was involved in. This segment provided insight into how the studio integrates generative AI in its production processes while ensuring that ethical standards are upheld.

Company representative, Taiga Takahashi, shared his thoughts on the balance between innovation and responsibility in this new era of content creation. He emphasized the importance of adopting a production system that minimizes the risk of replicating the likeness of specific individuals or actors too closely.

At Smoothie Studio, the focus remains on developing a reliable AI video production model. This involves cross-verification of produced content through both human oversight and proprietary tools, ensuring that all final outputs adhere to safety standards and ethical guidelines. With the promise of enhanced creative possibilities, the exploration of generative AI also demands a rigorous commitment to intellectual property rights and ethical practices.

Generative AI is transforming several stages of creative production, from concept development to visual design and video editing. However, with increased creative freedom comes enhanced responsibility; maintaining an ethical stance in production is paramount.

Smoothie Studio is dedicated to pursuing the vast potential of AI-driven video expression while further building systems that allow companies and organizations to engage with AI video safely. By fostering an environment that emphasizes rights protection, they aim to pave the way for responsible use of AI in media production.

The broadcast aired on July 1, 2026, with the series focusing on the theme of AI videos and rights protection, featuring commentary from committee member Sato Kiyokazu. Those interested can access the full broadcast through this link and read the article here.

In addition to the TV broadcast, Smoothie Studio's ongoing contributions to the industry will also be discussed in the NHK Radio First channel show "N-Raji" on July 6, 2026, further emphasizing the studio's commitment to responsible AI video production practices.

Company Overview

- Name: Smoothie Studio Co., Ltd.
- Address: New Fuji Building 803, 2-13-35 Kamiodasaki, Shinagawa, Tokyo
- Representative: Taiga Takahashi
- Establishment: July 26, 2023
- Business Focus: Specializing in generative AI video production, offering services such as the AI Visual Department, the generative AI platform "Universal AI," and generative AI consulting.
- Official Website: smoothiestudio.co.jp
- Contact Email: [email protected]