Exciting New Web Game 'Is This Black Thunder?' Launches June 26 to Celebrate 30 Years

Discover the New Game 'Is This Black Thunder?'

On June 26, 2025, Yuraku Confectionery Co., Ltd., headquartered in Kodaira, Tokyo, will launch a unique web game titled 'Is This Black Thunder?', designed to promote the popularity of their famous chocolate snack that enhances focus. The game challenges players with a high-difficulty format where they must identify whether an image displays Black Thunder or a lookalike among a total of 96 questions. Sleek and simple, the gameplay is crafted to engage players in a fast-paced environment, which encourages them to snack on Black Thunder while playing. You can check out the game on its special website: Is This Black Thunder?.

This initiative is part of a broader project called '30 Fun Thunder', celebrating the 30th anniversary of Black Thunder. Throughout the year, 30 exciting projects will be unveiled to commemorate this milestone, further intensifying its appeal to fans of the beloved chocolate treat.

Game Mechanics

The essence of the game lies in recognizing the distinctiveness of Black Thunder, represented in a minimalist interface for focused gameplay. Each question challenges users with images of items that closely resemble Black Thunder based on color and shape. The stakes are high; players must maintain their concentration because getting just one question wrong results in an immediate end to the game. This mechanism reflects the intrinsic enjoyment Black Thunder brings, especially when you need a focus boost.

Adding to the excitement, the game features appearances by Chef Koji Modoki, known as the third-generation head of Taimeiken, who is celebrated for his love of the color black. This integration adds a layer of engagement, as players will be curious to spot Chef Modoki within the game.

Campaign Details and Fun Features

In conjunction with the game’s release, there will be a generous campaign for players. By following Black Thunder's official X account and sharing their results through a designated button, 39 lucky players will win Black Thunder bars equivalent to the number of questions they answered correctly. This campaign runs from June 26, 11:00 AM until July 31, 11:59 PM.

Additionally, a special match-up between the Black Thunder CEO, Tatsunobu Kawai, and Chef Koji Modoki is set to take place. This duel, dubbed the 'True Black CEO' challenge, has the potential to showcase fierce rivalry. Both leaders are recognized for their competitive spirits, making this event a must-watch, especially as it will be broadcasted soon on the official X account.

In-Person Promotions

To celebrate Chef Modoki's appearance in the game, a special campaign will occur at the Taimeiken Main Store in Nihonbashi, Tokyo, from June 26 to July 10. Customers will receive a free Black Thunder bar when showing a screenshot of Chef Modoki featured in the game at checkout. Supplies are limited, so don't miss out!

The Legacy of Black Thunder

Black Thunder, known for its “overwhelming crunchiness”, was first introduced in 1994 and has been a popular snack in Japan, aiming to offer an enjoyable and affordable chocolate bar experience. The reformulated recipe, set to celebrate its 30th anniversary in September 2024, will enhance its beloved texture with improved cocoa cookies, creating an even better crunch for fans to enjoy.

The 30th anniversary initiative, '30 Fun Thunder,' will continue to unveil exciting projects, enriching the heritage of this iconic snack. Stay tuned to their anniversary site for updates on upcoming events and collaborations: 30th Anniversary Site.

Conclusion

Yuraku Confectionery is dedicated to elevating everyday moments with delightful snacks like Black Thunder. As they embark on this exciting campaign and the launch of 'Is This Black Thunder?', it showcases their innovative approach to keeping the joy of snacking alive while hitting new heights in the consumer engagement landscape.

For more information about Black Thunder and this new adventure, visit their official website and social media channels to join in on the fun!