#China #Shanghai #WALOVI #Natural Beverages

WALOVI: A New Journey in Natural Beverages

On August 18, 2025, Shanghai witnessed the grand global launch of WALOVI's international cans, celebrating the theme "China's Wanglaoji, World's WALOVI". This event marked a pivotal moment for the brand, as it aims to redefine global beverage consumption with a unified image and products tailored to meet diverse needs.

At the core of this launch were four distinct beverage offerings:
1. Classic (Ruby Roselle Can) - A vibrant nod to traditional flavors.
2. No-sugar (Dawn Orange Can) - Catering to the growing demand for healthier options.
3. Plain (Golden Glaze Can) - Emphasizing simplicity and purity.
4. Bubble (Misty Blue Can) - An innovative take with a sparkling twist.

These products not only incorporate eastern color aesthetics into their packaging design but also merge traditional herb wisdom with modern trends. This blend reflects WALOVI's commitment to highlighting the value, origins, and vibrancy of its offerings.

Mr. Ye Jizeng, the Deputy General Manager of Guangzhou Wang Lao Ji Great Health Industry Co., Ltd., pointed out two significant trends reshaping the global beverage market: the increasing popularity of healthy and natural drinks and the rising demand for reduced-sugar options.

He also reminded the audience that WALOVI, as an original Chinese beverage with a 197-year history, prioritizes natural ingredients and health-centric principles. The company has plans to establish multiple overseas markets within the next three years, each aiming for revenues exceeding 100 million RMB.

"We will create model markets for intensive distribution and brand building. Today's launch is a strategic milestone in our global vision, which includes systematic preparations in product development, brand enhancement, channel expansion, and supply chain optimization. WALOVI aims to leave the world believing that natural is indeed the path to taste and healthy options provide a better choice for consumers," Mr. Ye stated.

According to Frost & Sullivan, WALOVI has maintained its position as the global leader in plant-based beverage sales for five consecutive years, capturing almost 50% of the domestic market share. Over the past decade, the brand's international market presence has increased 6.5 times, boasting an annual growth rate exceeding 25%.

During the event, WALOVI also signed agreements with its inaugural partners, including renowned platforms like Meituan Delivery, Eleme, Dianping, Ocean Engine, and Jiaye Trading Canada Corp. These new WALOVI products are set to hit markets in Southeast Asia, North America, Europe, and Oceania soon.

Through its systematic global product-channel-brand-culture strategy (PCBC), Wanglaoji is committed to providing the world with sustainable and healthy choices through its natural eastern plant beverages. With WALOVI, the brand aspires to reshape the global beverage landscape, offer healthier alternatives, and promote cultural exchange through consumption.