#Japan #Tokyo #Azuma Beikado #Dosukoi #Sumo Wrestlers

A New Treat from Azuma Beikado

Japanese sweets have long been a staple of the culinary world, and Azuma Beikado, a well-established company with over a century of traditions, is taking this cultural legacy into new territories. On August 27, 2025, the company launched their latest offering, the 'Dosukoi Milk Bun', charmingly crafted to resemble sumo wrestlers. This delightful treat is set to captivate both locals and visitors alike.

The Concept Behind Dosukoi Milk Bun

The 'Dosukoi Milk Bun' embodies not just a culinary experience but also a cultural snapshot of Ryogoku, the heart of Sumo wrestling in Tokyo. The adorable wrestlers, with their cute expressions and intricate details, are designed to evoke smiles. Azuma Beikado aims to bridge the gap between traditional snacks, such as arare, and modern tastes, making rice-flour sweets accessible to all, including younger generations and visitors from abroad.

The company’s philosophy, “Connecting the culture of arare and crafting a better life,” stems from a passion to make rice snacks loved by many. The Azuma Beikado brand was created specifically to shine a light on the delicious world of rice confections.

Unique Features of the Product

The 'Dosukoi Milk Bun' stands out for several reasons. First, it merges the rich, chewy texture of traditional rice flour with a milky, moist filling, creating a perfect balance of flavors. The soft, moist cake is easy to enjoy, making it a versatile treat for any occasion—whether a gift to friends, family, or coworkers, or a tasty self-indulgence.

Cleverly packaged, the buns draw attention with their playful sumo designs. When you unbox the ‘Dosukoi Milk Buns’, you are greeted with a row of Wrestling figures, each one looking out with a whimsical expression, ensuring that the first impression will indeed bring joy.

Craftsmanship and Quality Ingredients

The foundation of the Dosukoi Milk Bun lies in Azuma Beikado’s dedication to utilizing high-quality, locally-sourced ingredients. Each bun is delicately made with domestic wheat and mochi flour, ensuring a smooth and delightful texture that melts in your mouth. The filling combines rich, highland gold and egg yolks, providing a creamy sensation that transports you to sweet paradise.

Additionally, each package comes with a generous shelf life of 60 days, giving you ample time to savor these charming goodies at leisure. Perfect for thoughtful gifts, these buns ensure quality and freshness, displaying Azuma Beikado’s commitment to customer satisfaction.

Dosukoi for Every Occasion

Designed as a “Pochi gift,” meaning a small gesture of gratitude, the Dosukoi Milk Bun reaches out to those seeking modest yet special gifts. Priced below 600 yen for a two-bun set, it balances affordability with quality—and its playful presentation adds extra flair to every gift.

The packaging shows two buns artfully presented as a celebration of traditional sumo wrestling, making them suitable for various occasions, whether it’s for family gatherings or even as a souvenir for tourists exploring Tokyo’s rich culture.

Conclusion: A New Chapter for Azuma Beikado

With roots dating back to 1910, Azuma Beikado continues to innovate while honoring its heritage. The launch of the 'Dosukoi Milk Bun' marks a significant step, showcasing both an evolution in product offerings and an unwavering dedication to excellence in craftsmanship and flavor.

Explore the sweet world of ryogoku-inspired treats and experience the charm of the 'Dosukoi Milk Bun' at their physical stores in Tokyo or online through their official website. Eastern Exquisiteness in every bite awaits!

Location of Azuma Beikado:

• - Ryogoku Main Store: 2-15-10 Kamezawa, Sumida-ku, Tokyo
• - Kikukawa Store: 2-5-5 Kikukawa, Sumida-ku, Tokyo
• - Yachiyo Factory Direct Store: 1355-3 Kamitakano, Yachiyo, Chiba
• - Matsiya Asakusa Store: 1-4-1 Hanakawado, Taito-ku, Tokyo