Celebrating 50 Years of L'Occitane with a Special POP UP Event in Shibuya

Celebrating L'Occitane's 50th Anniversary with Exclusive POP UP Event

In honor of its 50th anniversary, the renowned beauty brand L'Occitane is hosting a POP UP event titled "L'Occitane 50 Secrets" in the heart of Tokyo at SHIBUYA TOKYO from July 9 to July 12, 2026. The event showcases the rich history and commitment of L'Occitane to quality, inspired by the lush landscapes of Provence, southern France. This special occasion attracted a star-studded lineup including Shoya Kimata from JO1, Aya Asahina, Dori Sakurada, Nicole Ishida, and many others, all coming together to celebrate this milestone.

The venue utilizes all three floors of L'Occitane SHIBUYA TOKYO, offering visitors an immersive experience based on the theme “Crafting Life Ties.” The first floor greets attendees with the soothing aroma of lavender, a signature herb of Provence, while the second floor features an interactive area where guests can unwrap 50 unique gift boxes. Each box reveals hidden secrets about L'Occitane’s cherished plant-based ingredients, their connection to nature, and the stories behind their products.

The third floor presents an exclusive opportunity to experience three newly crafted mood fragrances, designed to evoke distinct feelings. These scents are inspired by the fragrance heritage of L'Occitane and include Lavande (Relax), Verveine (Focus), and Verveine Agrume (Active). Each fragrance not only captures the essence of summer in Provence, but they also help shift your mood through the power of scent.

In addition to fragrance experiences, attendees will be treated to complimentary specially crafted drinks inspired by the new scents. These include a refreshing Verbena & Lemonade, a soothing Lavender Tea & Grape Juice mocktail, and a lively Verbena Tea & Orange drink.

As a further celebration of the anniversary, there are special promotions for attendees who purchase products at the event. A limited edition