#Japan #Shibuya #KODAK Apparel #Yeseul Hyun #CHARMERA

Kodak Apparel's Nostalgic 90s-Themed Pop-Up Store

Kodak Apparel, a Korean global lifestyle brand developed by Hilight Brands Japan, is set to make its mark in Japan with a pop-up store in Shibuya PARCO. This event will run from November 6 to November 18, 2025, celebrating the brand's official launch in Japan with a vibrant theme of "Back to the 90s."

This pop-up shop will feature a plethora of exclusive collections that reflect the iconic Kodak legacy. Visitors can expect an array of apparel including stylish outerwear, hoodies, and vintage-like sweatshirts adorned with the recognizable Kodak logo. Accessories such as caps and bags that embody the 90s aesthetic will also be available. Notably, the unique offline collection will only be accessible at this pop-up event.

In addition to the fashion offerings, the pop-up will also showcase the much-anticipated "CHARMERA," a keychain-sized digital camera that has taken social media by storm. Since its launch, this portable retro device has become a sought-after item, symbolizing the blend of functionality and style that Kodak Apparel promotes. The CHARMERA represents a unique 'carryable retro' design, emphasizing the brand's aim of integrating photography into daily life as a fashion element rather than a mere tool.

As part of the pop-up experience, attendees can look forward to a special collaboration collection titled "A Kodak Moment with Yeseul Hyun." This collection is crafted by Yeseul Hyun, a talented artist from South Korea, who brings her distinctive perspective to Kodak's historical archives. Her reimagining of Kodak's essence through her artwork provides visitors with an extraordinary visual experience that merges photography with contemporary art, showcasing the beauty found in moments worth capturing.

Featured Collections

• - Kodakery Collection: Inspired by the lifestyles of photographers, this collection reinterprets iconic denim styles featuring signature Kodak details, such as yellow stitching and labels. Each piece allows for versatile silhouette adjustments, making it perfect for everyday wear or special occasions.
• - Scenery Series: This line presents signature sweatshirts embellished with Kodak's real-life graphics. It captures various natural landscapes through a warm Kodak lens. Made from high-quality cotton and featuring breathable mesh lining, these sweatshirts provide both comfort and style for everyone.
• - Vintage Designs: Embracing a vintage mood, this collection includes cozy sweatshirts with a unique 'snow washing' effect, finished with a striking rainbow graphic that draws attention.
• - Kodak Apparel Signature Design: This crop hoodie catches the eye with its vivid rainbow Kodak logo. Designed with stretch cotton-poly fabric, it offers an elegant fit perfect for layering or wearing solo, blending casual style with sophistication.

CHARMERA Camera Special Release

The "CHARMERA" digital camera will be available in limited quantities during the pop-up, significantly increasing its accessibility to fans and photography enthusiasts. These will be sold via two different methods:
1. First-Come, First-Served Sales: Ten units will be available each day for the duration of the pop-up for 5,480 yen (tax included). One unit per person will be strictly enforced.
2. Priority Sales (Special Price): Customers who make purchases over 30,000 yen will have the opportunity to buy the CHARMERA at a special price of 4,000 yen (tax included).

The CHARMERA has already made waves worldwide, quickly selling out upon its recent release and eliciting significant interest in the Japanese market as well. Combining a classic design with modern technology, this keychain camera aims to provide an engaging experience that connects fashion with innovative gadgetry, emphasizing Kodak's historical roots in photography.

Event Details

• - Duration: November 6 (Thursday) to November 18 (Tuesday), 2025
• - Location: Shibuya PARCO, 5th floor, Tokyo
• - Opening Hours: 11:00 AM - 9:00 PM

Kodak Apparel seeks to redefine the intersection of fashion, lifestyle, and photography through this exciting pop-up event. This immersive experience aims to inspire visitors to enjoy the Kodak culture of creativity while indulging in a nostalgic trip back to the 90s. To stay updated with Kodak Apparel's offerings, follow them on their official website and Instagram.